TextWrite Takes To The Land Of The Long White Cloud

Online, July 7, 2010 (Newswire.com) - Public relations consultancy and editorial services provider TextWrite has opened its doors in New Zealand, from where it will service the NZ, Australian and SE Asian markets.

Formerly based near Oxford in the United Kingdom, the company now calls New Zealand home. It's offering the same services as in Europe and a staffing formula that proved successful there; a small and dedicated network of PR consultants and expert freelance writers offering a full range of writing skills, expertise and support combined with a deep and effective understanding of strategic corporate communication.

"Our strength is our stable of expert writers who understand about effective corporate communication," said TextWrite managing partner Peter Heath. "There are many old hacks out there who've set themselves up as writers for hire in one form or another. But it takes an uncommon skill-set to do the job with an organisation's strategic communication needs in mind."

Heath expects the white label, or agency support, side of the business to prove particularly successful across the Australasian and Asia-Pacific regions.

"PR consultancies across the board have taken a hammering due to the recent global economic slump. While business does look like it's starting to pick up, many larger consultancies are still waiting to see what happens before upping their head-count. We're in a great position to help them maximise returning business potential while keeping their staffing options open."

TextWrite will maintain its European presence and continues to service several clients there.