Synchronicity Marketing has launched inbound digital marketing performance-improvement coaching programs designed to help companies achieve better results, earn more revenue and alleviate obstacles from their email marketing.
May 29, 2014 (Newswire) - Synchronicity Marketing announces new inbound digital marketing performance-improvement coaching programs designed to help companies achieve better results, earn more revenue and alleviate obstacles from their email, social and content marketing.
Synchronicity Marketing's "Enlightened eMarketing" private-client Coaching Programs are designed with several benefits in mind for the brand, company or marketing department heavily reliant on email and related digital inbound marketing channels for new customers, sales revenue and growth. Unlike traditional project-based consulting, Synchronicity Marketing Coaching Programs deliver ongoing, in-the-trenches strategic direction, problem-resolution, tactical support, accountability and a big picture vision for driving growth, revenue and profit from single marketing channels like email as well as by leveraging multiple channels (like email, social and content) together.
Karen Talavera, President of Synchronicity Marketing, explains it this way, "Many companies encounter pitfalls and experience problems once they scale to a certain level of using email marketing (like employing lifecycle segmentation, behavioral-triggers or dynamic content) and as a result they get bogged down putting out fires, or are mired in the minutia of keeping email running day-to-day without ever developing a big picture strategy and implementing what matters most for driving growth, revenue, and profit. My company's coaching programs not only provide problem-resolution, but also reveal the opportunity cost of what's not being done in the channel while creating a process and plan for implementing the practices, technologies and specific program tactics that deliver the results clients desperately need to stop plateauing and grow."
Unlike conventional resources for marketing help such as agencies, dollars-for-hours consultants, group coaching programs or ESP (Email Service Provider) professional services departments, Synchronicity Marketing's coaching programs cater to the specific needs of email and digital marketing professionals/departments and include a high standard of shared accountability to accomplish the objectives identified up front. Coaching delivers real-time client-specific strategic guidance over several months, along with in-depth hands-on analysis and/or project assistance. Synchronicity Marketing provides an unbiased, vendor-agnostic point of view that can clarify decision making and priorities for brands trying to sort out multiple vendor relationships.
Karen Talavera believes in approaching every coaching relationship as a partner with shared responsibility for the client's success, and is invested in her clients' results, holding them accountable for applying recommendations. In addition, she brings her proprietary signature system for email marketing performance improvement to the table, methodically examining every major aspect of a program for lost opportunity, then recommending changes to optimize peformance. Furthermore, clients benefit from Karen's connections and personal introductions to the leading advanced email applications, vendors and value-added resources emerging in the space, such as Send-Time Optimization Technology, Email List Hygiene and Deliverability Improvement Services, Inbox Monitoring and Competitive Intelligence Services, and more.
Synchronicity Marketing offers three levels of Coaching Programs: Beginner (the "Kick-Starter"), Intermediate (the "Results-Booster") and Advanced (the "Premium Plus"). Every Coaching Program includes real-time sessions with Karen Talavera as well as project support, education planning resources and tools. Clients can apply a coaching program across their entire organization for the benefit of multiple brands, departments or people - gaining a distributed resource for consistent, knowledgeable guidance. Clients can also set their own pace within a program - moving as quickly as they need. And finally, with pricing beginning at $2,500 for a one-to-two month program, there's an option to fit every budget.
"Synchronicity Marketing provides a truly best-in-class email marketing coaching program. The personalized attention and insight we received from Karen was instrumental in elevating and growing our team's knowledge and familiarity of best practices and current trends in the digital space. Her coaching also encouraged us to push ourselves to create better campaigns and ask better questions for our business. We are excited to continue to use what we learned from Karen in our programs and have already noticed success with our internal processes as well as improved metrics from our email marketing campaigns, " says NASCAR's Partner Marketing Team, one of Synchronicity Marketing's current clients.
Adds Emily Cassell, Director of Arlington Convention and Visitors Service, "As a destination marketing organization, our primary goal is to generate meeting, group and leisure travel business for Arlington Virginia. Karen provided invaluable strategic guidance to help us conceptualize, structure and launch two client e-newsletters applying the latest in online marketing best practices. One of the best aspects of Karen's approach is her initial focus on "big picture" thinking. Long before we talked about anything tactical, she helped us set objectives in extensive detail. Whether applied to our customer data, newsletter content/design, or integration with other online/social media initiatives, Karen's rich professional experience and insights helped us develop a customized program that will significantly increase client engagement, sales, and long-term loyalty."
Companies wanting more information about Synchronicity Marketing's Coaching Programs should call 561-967-9665 or visit http://synchronicitymarketing.com/coaching.
About Synchronicity Marketing
Synchronicity Marketing is a leading provider of digital marketing training, professional education, coaching, and consulting. The company's mission is to provide strategic vision, guidance and education to help marketers, business owners and independent professionals better align and integrate email, social, mobile and content marketing for improved customer engagement, increased revenue and greater ROI. Founded and led by Karen Talavera, a 20-year digital direct response marketing expert, Synchronicity Marketing offers a variety of coaching and training programs as well as strategic consulting for professionals who need support and direction implementing digital marketing in their organizations. The company is a member of the Email Experience Council (EEC) of the DMA, the Florida Direct Marketing Association (FMDA) and Only Influencers.
Synchronicity Marketing has served clients ranging from A&E, Kaiser Permanente, ServiceMaster, Texas Instruments, Bank of the West, Applied Materials, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs. Karen designed - and actively teaches - the email marketing training and certification programs for the Online Marketing Institute, the Direct Marketing Association, MarketingProfs, and the Association of National Advertisers. Prior to founding email Synchronicity Marketing in 2003, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.
Karen shares email and digital marketing insights on the Enlightened Emarketing blog and welcomes connections there as well as on Facebook, LinkedIn, Twitter, Google+ and Pinterest.. Synchronicity Marketing is located in the Miami, Florida metro area. For more information visit www.synchronicitymarketing.com.