Superchooha forms strategic alliance with the Ideas Strategy Design Group

Online, May 11, 2010 (Newswire.com) - Intrepid, innovative and till now seen as the new kids on the block, Superchooha, a social business communications firm, based in Mumbai, India have taken the next step into expanding their operations and markets. Superchooha and the Dubai headquartered brand consultancy Ideas Strategy Design Group have entered into a strategic alliance to leverage the growing significance of social media for the brand eco-system. The alliance will unlock value both internally (for both entities concerned) and externally (for marketers and agencies working with the alliance).
"As a young, dynamic and fleet footed organisation that has already made inroads into some of the leading brands in the marketplace with proven results, we felt the need to grow both our equity and market footprint and this alliance is a perfect fit. The ISD Group (Ideas Strategy Design Group), with its presence and expertise across a vast myriad of brand categories and operations in the UAE, India & the US, gave us the perfect platform to take Superchooha to the next level", said Ankita Gaba, Co-founder and CEO at Superchooha.
"This is a meeting of minds, a confluence of vision. The Ideas Strategy Design Group has always operated at the cutting edge of brand marketing requirements and tried to stay ahead of the curve at most times. Our partnership with an organisation like Superchooha which prides itself on similar ethos, is therefore a natural extension. In a hyper cluttered market, where the consumer is increasingly proven to be an infidel, the environment seeks continuous participation, dialogue and measurable results. This partnership will endeavour to do that for brands", avered Suresh Dinakaran, Global CEO, ISD Group.
"Since its inception in June 2008 Superchooha has very successfully developed and executed social business strategies for brands like Idea Cellular, ICICI Prudential Life Insurance, Pond's, Lucky Ali, IDBI Fortis Life Insurance etc. Our focus, on the social media space, dovetails very well with the overall brand marketing strategy and integrates other engagement touch points comprehensively. We loved the way ISD Group works on a business performance oriented model and not just restricting them to a short term marketing approach", added Aditya Rao, Co-founder and Director, Social Business Strategy at Superchooha.

"Holistic communication transcends all touch points. This alliance will ensure that brands across both India & the Middle East get a 360 degree spectrum from one source. Our 5C model articulates that content, conduit and context in communication has to translate to customer & commerce for brands. So when marketers come to this alliance, they will experience precisely that", concluded Amit Mukerjee, Group COO and Global Head-Brand Strategy & Business Development, ISD Group.

About Superchooha
Superchooha is a social business communications firm; using social media to engage customers with the brand, and teams within the organisation for efficient business operations. We work with brands on solving business problems using social media like Customer Support Systems, more efficient R&D platforms, team efficiency and collaboration, Social CRM, market research, highly targeted marketing and engagement with users etc.
+91-9004046889 / +91-9967797775
contact@superchooha.com

About ISD Group

ISD(groupisd.com) is a collaboration of mindsets, ideologies and the keen desire to deliver excellence in the field of brand strategy & creative communication.Connecting the soul of the brand to the heart of the customer is at the core of our philosophy.

Headquartered out of Dubai the ISD(Ideas Strategy Design ) group have expanded into the US & India with operations in Mountain View, California and Mumbai, Bangalore and Kolkatta.

An overview of our Group's credentials can be had from this link:-
http://www.slideshare.net/isdadvertising/isd-credentials & from www.groupisd.com

For more information contact: + 9714 2971228/+ 97150 8882476 or email rekha@groupisd.com