Tattoo Projects Advertising Agency Delivers Client a 'Kick in the Beanz'

CHARLOTTE, N.C., September 1, 2015 (Newswire.com) -   Charlotte-based advertising agency Tattoo Projects led last week’s launch of a new coffee lineup for nine-year client-partner Sheetz, Inc.

The creative agency, best known for its bold work, reinvented Sheetz Bros. Coffeez® through a cross-channel campaign ranging from digital, broadcast, social media, outdoor and in-store creative assets, including a 30-second TV spot and microsite, www.kickinthebeanz.com, alluding to the brand’s “Quality Just Got a Kick in the Beanz” campaign.

More than 500 Sheetz locations now offer the improved self-serve coffee, which comes in four blends (Breakfast, Classic, Sumatra and French) and 17 creamer and flavor choices for guests.

“We can always rely on Tattoo Projects to deliver creative that is exciting and unexpected,” said Tammy Dunkley, Sheetz Manager Brand Communications and Advertising. “’Kick in the Beanz’ has generated a dynamic conversation for us to introduce the world to Sheetz Bros. Coffeez®.”

Sheetz first engaged its agency of record in March to redesign its in-store coffee dispenser graphics, ultimately evolving into Tattoo developing a complete campaign to establish a coffee house identity for the brand. According to a Sheetz press release, beyond the new beans and flavors, “every store has new, state-of-the-art grinding and brewing equipment and trained baristas. The coffee features four signature blends with a light to dark progression, freshly ground in every store and served in a new environmentally friendly cup.”

Blackboard chalk design animates into life in Tattoo’s creative, featuring exotic imagery including mountain goats and jungle predators to drive home the brand’s journey to uncover quality coffee beans.

“’Kick in the Beanz’ is a blend of traditional chalkboard art you would find at your corner café with a flavor shot of attitude Sheetz customers are accustom to” said Rudy Banny, Tattoo Projects CEO and Creative Director. “Consumers are having a lot of fun creating and sharing content following their first taste, and it’s been a rewarding process to follow the results.”

As part of the campaign, Sheetz is awarding Instagram users who post a photo featuring the new coffee and #KickintheBeanz with $50 gift cards on a random basis. Visit www.kickinthebeanz.com to learn more.

About Tattoo Projects
Tattoo Projects, founded in 2006, is a creative marketing agency based in Charlotte, N.C. Tattoo has been named one of Advertising Age’s Small Ad Agencies of the Year, and No. 2 Fastest-Growing Privately-Held Company in Charlotte. Tattoo is home to international award-winning talent, including creative directors, art directors, writers and a full-service production department. Tattoo has developed marketing and communications work for clients including Victory Motorcycles, MilkSplash, Sheetz Convenience Stores, UNC Charlotte, Jeff Gordon Children’s Foundation, Ronald McDonald House of Charlotte, Outlaw Screws, Land Design and GreenWorks Tools. Tattoo is known for creating bold work that gets noticed, hence the name. For more information, visit www.tattooprojects.com. 

About Sheetz, Inc.
Established in 1952 in Altoona, Pa., Sheetz has more than $6.9 billion in revenue and more than 16,000 employees. The company operates in Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides a menu of Made-To-Order (M-T-O) sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year.

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