Red Mountain Consulting Builds a Collaborative Team
When brands use Red Mountain Consulting for their marketing needs, they're not simply assigned one person to serve their account. As the firm's director explained, their entire team collaborates to ensure the success of each interactive marketing campaign.
Tempe, AZ, July 31, 2015 (Newswire.com) - “We have very talented individuals who work for us,” said Joe, Red Mountain Consulting’s director of operations. “However, they really deliver the best results together. It’s inspiring to see what they can create when they collaborate.”
Joe shared that from the beginning, Red Mountain Consulting has strived to cultivate and nurture a collaborative team environment. “This requires significant effort on the part of management, but it is well worth it,” he said. “It starts from the top. As leaders, we have to empower our team to be able to innovate. If you’re directing people, they’re not engaging their brains. They’re simply following orders, often mindlessly. When this happens, you miss out on some pretty great ideas.”
"This requires significant effort on the part of management, but it is well worth it,"
Joe, Director of Operations
Joe explained that for him, feedback is his most valuable data. “Whether it’s coming from your customer or your team, it is in your best interest as a leader to take heed. Some managers might see negative input from their associates as a threat or criticism of their leadership. Here, we see it as constructive, especially when our people are willing to support their views with possible solutions.”
According to Joe, collaboration is an opportunity for team members to share different perspectives and viewpoints, which enrich the final product. “What impresses one person may not have the same effect on someone else,” he noted. “This is especially important when you’re creating marketing content. You have to be sensitive to how others might view what you say and do. Having others review a promotion from a different view can help you identify areas that you might not otherwise see.”
Red Mountain Consulting’s Director on Team Relationships
“Trust is vital for effective collaboration,” Joe stated. “This requires team members to work on developing strong relationships in which they value and count on each other to perform at peak levels.”
To help solidify these bonds, Joe stated that Red Mountain Consulting’s team engages in frequent outings and other activities. “We host retreats, social events, and some travel opportunities in order for our team members to get to know each other on a more personal level,” he said. “If you’re only relating to each other based on roles, you tend to overlook key factors that could be driving performance. This could lead to misunderstandings, which hurt bonds. This is why we try to get everyone together in a more informal atmosphere where they can connect as humans. Collaboration requires breaking down silos and forming partnerships.”
There’s no doubt that Joe is proud of his team and how well they work together. “For every bump in the road, I see a victory that’s achieved every time our team collaborates on a masterful campaign. It’s worth standing back and letting them share the glory.”
About Red Mountain Consulting
Red Mountain Consulting provides a full range of consulting and marketing services with a focus on using innovative promotional solutions to penetrate new markets. Through their exclusive outreach channels, the team generates extraordinary outcomes in a remarkably short period of time. With its interactive promotional campaigns, Red Mountain Consulting builds a strong lifelong personal and professional relationship between the brands they represent and the consumers who use them. The firm has a track record of success, with scalable strategies that fit the marketing needs of any size organization.
