Inside the Mind of a Vantage Co. Entrepreneur

The Vantage Co.'s director discussed the impact of team member recognition, and referred to a recent professional highlight as an example.

“The office culture at The Vantage Co. is such that every team member is appreciated and recognized for his or her contributions to the firm,” said Nikou, the company’s director of operations. “All the professionals here have unique and valuable experiences and talents, which they combine to produce riveting marketing initiatives. I won’t let this passion and hard work go unnoticed, which is why I’m sure to offer credit where it’s due.”

Nikou also pointed out that regular team member recognition reminds her associates that they are important to the organization’s success, which keeps morale and productivity at peak levels. She and her fellow leaders reinforce this philosophy by providing the group with abundant training and development opportunities, as well as self-driven career growth options, so that each individual has all they need to reach professional milestones and receive the firm’s thanks.

"One of the most common ways that we show appreciation for one another at The Vantage Co. is by providing regular feedback and praise," Nikou continued. "This can be done either informally or formally, whether through periodic performance reviews, email, or in-person compliments. My favorite method of doing so, however, is through public recognition."

Nikou, director of operations

The Vantage Co. Leadership Shares Team Member Highlights

“One of the most common ways that we show appreciation for one another at The Vantage Co. is by providing regular feedback and praise,” Nikou continued. “This can be done either informally or formally, whether through periodic performance reviews, email, or in-person compliments. My favorite method of doing so, however, is through public recognition.”

The company’s director offered an example of a recent team member highlight. This particular professional has a rich multi-cultural background, along with extensive experience launching ventures, which has defined and shaped the individual’s business leadership style. The team member stated, “I have become much more aware of mitigating risks and applying a process-driven, collaborative approach while focusing on the most important factor in growing a business – the people. It’s all about empowering them and helping them grow.”

This accomplished professional was born in Caracas, Venezuela, and spent time growing up in Uruguay, Los Angeles, and Pewaukee, Wisconsin. A degree in economics was obtained from the University of Wisconsin Milwaukee, along with an MBA in entrepreneurship from Babson College.

This ambitious team member at The Vantage Co. also discussed plans for the future. As indicated, “In the short to medium term my focus is on growth and stability through market expansion, and to continue giving back to the community as a mentor for aspiring entrepreneurs with the Society of Retired Executives (S.C.O.R.E.). To start, my intention is to move into the Western market by summer.”

“It’s incredibly rewarding for our top performers to be able to share their experiences and aspirations with others this way,” Nikou concluded. “Even something as basic as sharing who their role models are is a way to express themselves and their ideals. For example, the associate I recently acknowledged mentioned admiration for ambitious, innovative, and brash leaders like Genghis Khan, Peter the Great, Winston Churchill, and John D. Rockefeller. These well-known individuals broke the mold of what it meant to think outside the box and left legacies that have withstood the test of time – which is precisely what we try to do within our industry. I have no doubt that this associate, along with everyone on our team, will continue to raise the bar.”

About The Vantage Co.

The Vantage Co. specializes in dynamic promotions that provide innovative solutions to businesses seeking growth in new regions. By combining strategic planning with flawless execution, their highly-trained team of brand ambassadors develops campaigns that reach a targeted audience, resulting in stronger customer loyalty and increased revenues. Their history of industry success has allowed them to work with some of the largest retailers in the nation, and their flexible approach means they can adapt to fit any marketing objective. To learn more about how The Vantage Co. consistently offers exciting opportunities to clients and their customers, please visit www.thevantageco.com