FX Promotions Strategy Focuses on Customer Service, Training
FX Promotions, a Florida-based marketing firm, is investing its resources in the development of its customer service and team-training capabilities.
Orlando, Florida, March 1, 2015 (Newswire.com) - According to LeRoy, FX Promotions’ director of operations, “Customer service is one of the most important aspects of our jobs.” He said the company’s growing marketplace position is expanding customer relationships and creating a need for an extended customer service program. “Creating positive and constructive relationships with our customers is one of our most important goals and the key to our success” he said.
FX Promotions already has a program designed to help customers get answers to their questions about the company’s services. LeRoy said the team’s existing approach to service emphasizes such qualities as knowing the customer and clarity in communications. “We appreciate the beauty of plain, easy-to-understand English,” he said.
"A lot of what we're incorporating is based on such common-sense notions as treating the customer like a person and not a number," he said. "When we're working with them - whether it's on the phone, in person or by email - we want to communicate with a smile."
LeRoy, Director of Operations
LeRoy adds that FX Promotions is gathering examples from successful, customer-oriented companies to incorporate into his organization’s model. He said the company is adopting proven ideas in such areas as sales techniques, time management, and company-wide communications so all team members will understand what works best.
“A lot of what we’re incorporating is based on such common-sense notions as treating the customer like a person and not a number,” he said. “When we’re working with them – whether it’s on the phone, in person or by email – we want to communicate with a smile.”
All patron-facing aspects of the company’s customer service methods are being enhanced. “We’re taking a second look at our website, our list of frequently asked questions, our automated telephone scripts and all other aspects of our consumer interface,” said LeRoy. “We’re also asking all team members to let us know where we need to improve. They talk to our customers every day, and they’re a very important resource.”
FX Promotions Emphasizes Peer-to-Peer Training
FX Promotions is coupling the goal of an all-encompassing customer service policy with an aggressive training program. “We’re using a development approach that pairs each team member with an experienced promotions professional,” said LeRoy. “And we’re rewarding people in our organization who take our goal of outstanding customer service to heart with recognition, travel and other incentives.”
The training program has had ancillary benefits for FX Promotions. “Our training has helped us identify future leaders,” said LeRoy. “It’s also a great way to develop and strengthen all team members. We plan to set monthly training sessions to make sure our team members are set for success and always learning new techniques.”
About FX Promotions
FX Promotions is a leading promotions and marketing firm with a reputation for their precise delivery of specialized campaigns. Their highly-skilled team of brand ambassadors has the expertise and experience to design and execute exciting interactive promotions that generate better brand awareness, stronger revenue growth, and a greater return on their clients’ investments. Their continued success in the industry has allowed for rapid expansion, with a nationwide network of offices that allows them to offer their top-quality services to companies across the country. To learn more about how their innovative methods have made them industry leaders, visit www.fxpromotions.com.
