Former Amazon Employee Launches "eSale Solutions" To Help Small Businesses Sell More Online

eSale Solutions, led by former Amazon Merchant Manager Andy Balan, launched its multi-channel management software platform today to help artisans, makers, mom-and-pop shops, and other small businesses sell their products across multiple online channels. Currently supporting Amazon, Ebay, and Etsy, it is also the only solution available for merchants to add new products to Amazon without a barcode.

eSale Solutions ("eSale"), the newest provider of multi-channel management software, announced today that its "eSale Portal" platform is now available to businesses nationwide after a successful test run with a small number of merchants.

The eSale Portal is a simple multi-channel management software that allows merchants to easily sell products across multiple online marketplaces. Merchants are able to manage their products listings, update their inventory, receive their orders, and print shipping labels all from one location. eSale automatically connects to the Amazon, eBay, and Etsy seller portals so that the merchants do not need to manage each of those individually and duplicate effort.

"Today is a very exciting day," said founder and CEO Andy Balan, a former Category Merchant Manager at Amazon who worked directly with over 100 small business owners as part of the AmazonFresh program. "We have built our software with the mom-and-pop shops in mind and we're thrilled to be able to bring our straightforward solution to the thousands of small business owners who want to list their products on Amazon, eBay, and Etsy."

Although other multi-channel management solutions exist, eSale is different in both its technology and its expertise. eSale is the only software that allows a merchant to use its solution to add a new product to the Amazon catalog without a barcode. Other companies either require that a merchant add an offer to an item that already exists on Amazon, or to go outside their software to add products to Amazon directly, a very confusing process. eSale also allows merchants to print shipping labels right from their portal, something other competitors do not provide.

Balan's experience at Amazon also helps eSale to be the true expert in online selling matters for small business owners. "My time at Amazon was phenomenal," Balan notes. "I was able to work hand-in-hand with both billion-dollar businesses and thousand-dollar businesses while gaining an intimate knowledge of the world of online commerce."

In addition to the software, eSale also provides photography optimization services and a blog focused on providing merchants with the knowledge they need to be successful selling online. More information can be found at https://esalesolutions.com or by emailing support@esalesolutions.com.