Cornerstone Events Starts Workshop on Customer Rela-tionships
The branding specialists at Cornerstone Events have been working diligently in a workshop focused on customer relationships. Chad, the company's director, stated that his team has produced impressive results so far.
Metairie, Louisana, March 1, 2015 (Newswire.com) - The Cornerstone Events team has always valued strong customer relationships. In fact, its services are largely built on enabling the brands they represent to establish lasting relationships with the public. Therefore Chad has started his group on improving their abilities to create long-term rapport with consumers.
“We try to focus on not only attracting new customers but also making them want to come back,” he said. “That means that they should always have great experiences interacting with the brands we serve. For us to provide this, we have to be excellent at developing relationships. That’s exactly what this workshop is all about.”
"We try to focus on not only attracting new customers but also making them want to come back," he said. "That means that they should always have great experiences interacting with the brands we serve. For us to provide this, we have to be excellent at developing relationships. That's exactly what this workshop is all about."
Chad, Director of Operations
He indicated that the team has been working on this for a couple of weeks, but that the workshops are part of a comprehensive strategy. Chad pointed out that other providers in the industry are always developing their skills too, so it is necessary for his team to constantly develop in order to maintain their competitive advantage.
Cornerstone Events’ Director Shares Tips for Building Great Relationships
Chad talked about what Cornerstone Events does in order to achieve lasting customer bases for the brands it represents. He pointed out that business relationships are often not unlike personal relationships. “Everyone wants to be heard and treated well,” he said. “They also want to enjoy interacting with you. The main difference in this case is that consumers are interacting with an organization, not an individual.”
He explained that one of the ways the team successfully approaches customer service is by creating personalized interactions. In doing so, Chad explained, they make everyone feel a lot more comfortable. This not only helps his team get in the right state of mind, but it also generally makes the customers enjoy their experiences more.
“Another important attribute to develop is empathy,” he continued. “It is important for my team to be able to understand things from the patron’s perspective. As such, they can much more effectively address concerns and issues.”
Empowering professionals to make their own decisions and be responsible is also important, Chad concluded. “I like my team to feel a little bit vulnerable. This makes it far more real, because they can’t hide behind the Cornerstone Events brand. I think this, done right, can lead to some really meaningful and long-lasting relationships.”
About Cornerstone Events
Cornerstone Events specializes in unique event-based promotions that create long-term links between companies and customers. The firm’s talented and versatile brand ambassadors narrow their focus to each client’s most receptive audience through in-depth market analysis and demographic research. Cornerstone Events has built a reputation as an industry leader by emphasizing professional development and their team applies exceptional communication skills and unmatched execution strategies to craft initiatives that deliver consistent results for a wide range of clients. The firm’s success has led to expansion plans for the future as they will continue to provide superior service that drives incredible growth.
