Abunda Named 2015 CPG Editor's Choice Award Winner
ImmuneStix™ Brand Takes Innovation Award For Top Consumer Product
Omaha, NE, October 13, 2015 (Newswire.com) - Informa Exhibitions has named Abunda Functional Foods’ ImmuneStix™ as the winner for the 2015 SupplySide Editor’s Choice Award for specialty food & supplements.
"This year’s Editor’s Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year’s program."
ImmuneStix™ is a blood orange tasting confectionary chew that is uniquely formulated to enhance the immune system, as it includes the patented Wellmune WGP, a bioactive ingredient clinically shown to support healthy immune function. Abunda developed ImmuneStix™ for Complete Nutrition, a leading chain of nutrition stores throughout the USA. Individually wrapped and packaged in a 10-count stick pack, ImmuneStix™ has dramatically increased consumer traffic in stores and led to significant incremental sales for Abunda’s client.
“When we develop solutions for our clients, we are driven by innovation and the desire to build value”, said Peter Leighton, CEO of Abunda Functional Foods. “We are thrilled by the recognition of our industry thought leaders and pleased by the performance of the brand”.
About Abunda: Abunda Abunda is an integrated consulting practice, providing top tier management and strategic solutions to growth-oriented companies. Abunda delivers value through innovative market approaches and increased profitability. Please visit abundasolutions.com
About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the largest expo of suppliers fueling the healthy global marketplace. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2015 show was held October 5-9 at Mandalay Bay in Las Vegas.