Winnow Raise $3.3m Funding Expansion Plans to Fight Food Waste in the Hospitality Sector

London based tech start-up Winnow eyes expansion as smart meter pays dividends for hospitality operators following A round raise led by Mustard Seed and D-Ax.

Winnow, the technology company behind the Winnow smart meter, which helps chefs cut food waste in half by automatically measuring what gets thrown away, is announcing the completion of its A round funding of $3.3m.

In an oversubscribed round the team also received investment from a number of high profile private investors, all of whom originally backed Winnow at seed round.

Food waste is a hot topic globally. Celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall have both spoken out recently, challenging the supermarkets and the hospitality sector to drastically reduce the amount of waste they generate.

Food waste in the hospitality sector is a large and longstanding problem. 1/3 of all food is wasted globally which costs the hospitality sector an estimated $80bn+ annually. Winnow’s smart meter cuts food waste in half and has already saved its customers $3m per annum

Winnow has worked with over 200 kitchens since launching in May 2013. The company is working with big name clients such as Compass Group, Accor Hotels and River Cottage Canteens. Clients using Winnow see a 30-60% typical uplift in food profitability by reducing food costs.

Celebrity chef Hugh Fearnley-Whittingstall uses Winnow in his Winchester restaurant and said “It’s clear that many others in our sector could benefit from using Winnow to reduce their waste and costs. It’s a real no-brainer for the hospitality industry."

Whilst the business case is clear there is also a significant environmental benefit in reducing waste. Winnow estimates its clients are saving 850 tonnes of waste annually from landfill or 3,600 tonnes of CO2 emissions prevented.

The system has already proved that it can be implemented at scale to deliver significant savings for the hospitality sector. The new funding will help the company scale domestically, build an international presence whilst also investing in product development.

Winnow co-founder and CEO Marc Zornes says, “We're thrilled to be solving such an enormous problem for both the hospitality industry and for society as a whole. Food Waste is a $1 trillion problem and there is enormous savings potential in addressing this issue. The impact we are having with our clients is tangible both in terms of waste reduction and demonstrated return on investment. This capital gives us the resources to invest further in our product and offer as well as take our business to the next scale."

Following demand from existing customers and interest from international operators, Winnow recently opened a new office in Singapore to serve the Asia-Pacific market. Initial results with AccorHotels in Bangkok have been very positive with waste reduced by over 45%.

Henry Wigan, director at Mustard Seed "Winnow is precisely the kind of company Mustard Seed seeks out, not least because Marc and his team are brilliant. Winnow’s innovative model harnesses commercial returns to create extremely scalable environmental impact. We’re privileged to have supported them on this journey."

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