Merchants Can Leverage Transactional Data for Big Benefits, Says Tranzlogic

Online, March 20, 2013 (Newswire.com) - Data-driven marketing has been one of the biggest trends to hit the scenes in recent years. But with all the talk about "Big Data" these days, it seems very few businesses in the payment industry know how to actually use Big Data to see real benefits.

Tranzlogic is changing that. The Westlake Village, California company has developed a proprietary process that transforms a merchant's credit card transaction data into actionable customer intelligence that will revolutionize the way they market to clients.

The system works by tracking transaction data at the merchant location. The technology identifies the key attributes of the merchant's best customers, including demographic, geographic, psychographic and economic details. Merchants access the data through a secure online portal, where they can monitor and analyze the information in a variety of ways. The benefits of this information are enormous.

Merchants are able to work with Tranzlogic to put this customer insight into action, by using the merchant's own data to develop and implement highly targeted marketing campaigns that will find and keep more of the merchant's best customers. Tranzlogic also helps the merchant analyze the results of their marketing campaigns, so they can track the success of their efforts. By tapping into this data that otherwise would go unused, Tranzlogic is empowering merchants to rethink every aspect of their customer relationships.

Tranzlogic is causing merchants to rethink their relationships with their payment service providers, too. Currently, Tranzlogic offers its services to merchants only through Independent Service Organizations (ISOs). For the ISOs who choose to partner with Tranzlogic, they are able to change the very nature of their conversations with merchants. In recent years, ISOs have been facing increasingly tough competition and even tighter profit margins. But with Tranzlogic, ISOs offer real value to their merchants. By bringing merchants the Tranzlogic technology that will help them grow their businesses, ISOs are now able to differentiate themselves in a crowded market, improve merchant loyalty, and grow their own revenue, as well.

This shift represents the future of the card processing industry, says Tranzlogic Co-Founder Charles Hogan. "Merchants today are letting the payment industry know that they are looking for more than just service providers. Agents, meanwhile, want to become valued strategic partners. We've found a way to do both, by developing technology that uses the merchant's existing data to create revenue growth opportunities for everyone involved - the merchants and the agents. And anytime you're creating revenue, you're creating value."

To learn more about Tranzlogic, visit www.tranzlogic.com.

About Tranzlogic
Tranzlogic is a first-of-its kind technology firm based in Westlake Village, California and founded by experts in the payments industry. The company's proprietary process lets merchants harness the power of their credit card transaction data to identify, find and keep more of their best customers. This revolutionary technology also transforms the relationship between payment service provider and merchants to a value-added partnership - empowering both merchants and payment service providers to grow revenue and strengthen their businesses.
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