AOL and Toyota Unveil New Vehicle Search Online Tool: ChooseControl

Toyota and AOL team up to unveil ChooseControl, the online tool that matches customers with their perfect vehicle

The pain of searching for a new car has finally ended. AOL and Toyota have teamed up to unveil ChooseControl, an online tool that will make searching for a new car easier than ever. This next-generation search tool will help anyone find the perfect car to fit their lifestyle based on personal demographics and lifestyle characteristics.

ChooseControl is the first search tool produced by a collaboration of AOL, a creative brand company, and Toyota, an automaker. Toyota will be serving as ChooseControl's initial sponsor and launch partner, but the system will include search results from every major car manufacturer in the industry. This makes sure customers have a large range of options to choose from.

"This is truly the smartest car configurator available on the Web," explained Chairman and CEO of AOL Time Armstrong. "ChooseControl marries AOL's technical vision and deep understanding of consumer online behavior with Toyota's expertise around consumer car buying preferences to put an incredible amount of information and decision-making power at consumers' fingertips."

With such a vast array of vehicles on the market, having to choose a new one can be extremely overwhelming. ChooseControl strives to make this process easier. When searching, customers will be asked a series of lifestyle questions such as personal demographics, details about their work, what activities they enjoy and frequently participate in, if they have pets and their level of green lifestyle.

ChooseControl will revolutionize the way people search for new cars. No longer will people have to drive from dealership to dealership, asking about specific car details and perks. Now, they can go online, input some demographics, and get a detailed list on a number of vehicles that perfectly fit their lifestyle. Look for ChooseControl to launch on AOL very soon.

Until ChooseControl launches on AOL, Sierra Toyota will be happy to assist you find the perfect vehicle for you. Their sales associates work hard to make sure every customer drives away with a great Toyota vehicle. Stop by the Lancaster, CA dealership today or visit Vann York online at www.SierraToyota.com/.

About Sierra Toyota:

Sierra Toyota is a local Toyota dealership located in Lancaster, CA. They carry a large inventory of new and previously-owned Toyota cars, trucks and SUVs. All sales associates ensure top customer satisfaction by matching each customer with the perfect Toyota vehicle to fit their lifestyle. Their finance, service and parts departments also strive to satisfy all customers' needs.