Alila Jakarta Deploys EzRMS™ To Maximise Revenues And Improve Yielding Capabilities

Alila Jakarta, a member of Design Hotels chose EzRMS™ as their preferred SaaS Revenue Management Solution

Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), the leading provider of SaaS Revenue & Yield Management solutions to hotel businesses worldwide adds another property to its 1,250+ clients with the signing of the 246 rooms Alila Jakarta in Indonesia.

The name Alila comes from Sanskrit meaning 'surprise', which suitably describes the refreshing character of the hotel. Conceived as a haven of relaxation and contemporary style, Alila Jakarta hotel offers a cool, modern retreat for young urbanites and executives. Designed by the architectural firm Denton Corker Marshall, Alila Jakarta has been praised for reminding us that "simplicity and serenity go hand in hand" with its "elegant and elemental furnishings". Since opening its doors in May 2001, Alila Jakarta has become known as the first true design hotel in the city to set the standard for architecture and service that reflect contemporary life.

Alila Jakarta will be implementing the EzRMS™ Core Module, which will help maximise their total revenue potential in the long term.

Eric Faivre, General Manager - Alila Jakarta, said, "By deploying EzRMS™, it is expected to allow us to understand the market demand and customer behavior, thus revenue managing our property more efficiently. We have confidence that the EzRMS™ system will be able to help us maximise our revenues and improve yielding for our hotel property."

John Poon, Regional Director - EasyRMS, comments, "Alila Jakarta has painstakingly built up the revenue management culture to the point that implementing an automated revenue management system is the next logical step. Throughout the engagement process, it was obvious that the management of Alila Jakarta was looking for a system that befits their organisational and operational needs, now and into the future. Suffice to say, EzRMS™ was chosen for the right reasons."

About Alila:
Alila manages unique city hotels and resorts in the Asia Pacific region. The hallmark of Alila is stylish, relaxing environments and superb hospitality that creates a unique guest experience, continuously redefined to reflect the very best of a contemporary lifestyle. Currently, Alila is embarking on its next generation of high end luxury resorts, Alila Villas, in Bali, China, Oman and the Gulf region. Alila Villas represents a new generation of exclusive timeless properties that blend the ultimate in luxury with innovative lifestyle. Designed to fully respect the natural environment, the villa resorts are selectively developed to grace some of the most spectacular destinations in exciting resort locations. Alila hotels and resorts are members of Design Hotels, properties selected for creative style and outstanding design.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of more than 1,000 clients, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures worldwide.

Media Contacts:
Easy (Ez) Revenue Management Solutions
Jane Thor
Marketing Department
T: +44 (0) 20 7495 0773

Alila Hotels
Heni Juniarti
PR Manager
T: +62 21 231 6008