Smart Start: Why You Should Include Press Releases in Your Marketing Strategy
Why you should include press releases in your marketing strategy
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Smart Start: Targeting Media
Discover the Effective Ways to Connect and Engage with Media for More Opportunities.
Smart Start: Targeting Media
- Learn How to Target The Right Audience and Segment
- How to Find The Right Contact Information
- How to Create a Perfect Pitch to Media
- Learn the Common Mistakes to Avoid When Sending a Pitch
One of the best ways to build some brand awareness is by being in the spotlight, and staying in the spotlight. Targeting the right audience, namely key media and influencers can help increase your opportunity to get picked up.
You should entice the media contact to read the press release or email you for further details. Your targeting should have a personal spin on it, relating to the media contact it is being sent out to.
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Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.