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Smart Start: Stop Relying on Tracking Cookies

Mobile software updates and intensified concerns over consumer privacy are fueling drastic changes in the email marketing landscape.

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Smart Start: Stop Relying on Tracking Cookies

What are tracking cookies?
Understand the connection between software updates and marketing.
How to navigate these changes with press release distribution, earned media mentions, and sponsored content.

Privacy is a topic of conversation that continues to gain steam and as more consumers become aware of their digital footprint, software updates that look to protect consumers’ privacy with a crack down on tracking cookies are causing marketers to rethink their approach.