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Smart Start: Media Types Explained

Explore the basics of various media types and how each can be used to create a robust digital presence.

Smart Start: Media Types Explained
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Smart Start: Media Types Explained

  • What’s media?
  • Learn the difference between owned media, paid media, and earned media
  • How to turn owned media into earned media with our Media Advantage Plan (MAP)

There are three different types of media which include owned media, paid media, and earned media. Whether it’s a blog post, billboard, or a paid social media ad, no matter the source, the unifying characteristic of these media types is a focus on communication and disseminating content to a large group of people at once.


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Smart Start: How to Create a Social Media Strategy for 2021 and Beyond

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Smart Start: 4 Headline Writing Tips for More Clickable Content

Smart Start: 4 Headline Writing Tips for More Clickable Content

Give your content its best chance at reaching your target audience by reading through our quick guide to writing headlines.