
Smart Start: Transforming the Value of a Press Release
Press releases have the power to build brand awareness, attract website traffic, generate leads, and increase sales.
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The way you write your press release and media content is critical on how the media will perceive your content. For mass communication professionals having the ability to write press releases in AP style is essential since this is the gold standard with which all news writing is measured.
“AP Style” refers to the guidelines from The Associated Press Stylebook. This standardization allows media around the world to have a consistent and uniform structure for news writing, grammar, abbreviations and titles.
Press releases have the power to build brand awareness, attract website traffic, generate leads, and increase sales.
What’s conversion tracking and why is it important?