Smart Start: Press Release Readability Matters
Explore how to craft copy that’s newsworthy, compelling, optimized for search engines, and easy for your target audience and the media to read.
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Smart Start: 5 Conversion Metrics You Should be Tracking
What’s conversion tracking and why is it important?
Smart Start: 5 Conversion Metrics You Should be Tracking
- Understand the meaning of a conversion
- Discover why conversion tracking is important
- How to calculate a conversion rate
Conversion tracking is when a brand monitors the actions consumers take based on defined business goals. Through conversion tracking, marketers are able to evaluate their campaigns to better understand what’s working and what’s not.
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Smart Start: Targeting Media
Discover the Effective Ways to Connect and Engage with Media for More Opportunities.