Vaango: Discover The Beauty Of Authentic South Indian Cuisines
New Delhi, India, July 21, 2014 (Newswire.com) - South India which consists of states like Kerala, Tamil Nadu, Karnataka and Andhra Pradesh is famous for it rich, flavorsome, spicy and delicious cuisine. Since time immemorial, spices have played an integral role in the cooking process of South Indian dishes. Even outsiders, generally foreign invaders like the French, Dutch and English kept coming to India to explore the rich heritage of these spices. Some of the chief varieties of spice that are popular in these region include cardamom, pepper, cinnamon, cloves and nutmeg. Further, South Indian cuisine is also famous for its wide use of coconut, a wide variety of fishes and root tubes. Some of the popular South Indian food include dosas, idlis, uttappam, rasam,authentic sambhar, vadas, as well as a wide variety of snacks.
Today, the popularity of South Indian cuisine is not restricted to just regions in which they originated but has spread all around the world. South Indian food is enjoyed by a large number of people in Delhi as well and this is evident from the number of South Indian cuisine restaurants that have become an integral part of the landscape of the city. A number of popular brands specializing in South Indian cuisine have established their roots in the state in a successful manner. Besides with the ever-increasing popularity of these restaurants, South Indian cuisine is as popular as North Indian cuisine if not more.
This high popularity of South Indian food prompted Devyani International Limited (DIL) to launch South Indian Quick Service Restaurant called Vaango all across the country. A part of the Ravi Jaipuria and promoted by RJ Corp, Devyani International Limited has been responsible for operating a number of renowned and prestigious global brands like Pizza Hut and KFC. The company is also the Master Franchisee for Costa Coffee in India and is currently operating over over 200 outlets across the country.
Launched in 2011 in NOIDA, the first outlet of Vaango was followed by the successful opening of two other outlets in Gurgaon and Kirti Nagar as well. Vaango is derived from a Tamil word which mean 'Come In' ,and is used as a welcome greeting across Tamil Nadu. Based on a unique concept of restaurant service, Vaango serves authentic South Indian meals in a modern and contemporary ambiance. The brand places special emphasis on qualities like authentic taste, quality, hygiene and convenience and offers a dining experience that is both memorable and extraordinary. Additionally, the menu of this South Indian food restaurant has various traditional delicacies like multi grain idlis, steamed dosas and appams that are indigenous to South India.
All Vaango outlets have been designed on a unique concept called 'open kitchen' that is based on the principle of superior quality and hygiene. In all the Vaango outlets, diners can enjoy the visual treat of watching their dosa being cooked right in front of them. Further, what sets this South Indian restaurant apart from others is the modern, stylish, cheerful and bright interiors that have beautiful illustrations and wall art. In addition, Vaango aims to make the entire dining experience of all its customers more interactive and fun by engaging them on various social media platforms like Facebook and Twitter. This is done through creative programs by offering fun contests, menu updates, reviews and discussion forums. The brand also offers customers a chance to join the Mobile Loyalty programme where they can avail special offers and plans as a part of the loyalty club. All these endeavors help the brand to connect with its customers in a more intimate and personal level.
For more details, log on to www.vaango.in