US Cult Mag PAPER Announces Subscription App Readbug as Its New Digital Home

​The US Magazine PAPER joins a host of independent titles on Readbug, the new iOS app, with its Fandemonium issue featuring cover star Paris Hilton launching on the platform on Wednesday 3rd February.

PAPER has made the London-based app its only digital outlet and joins titles such as Dazed, AnOther, Huck, Little White Lies, Oh Comely, The Simple Things and more. Launched back in 1984, PAPER is one of biggest brands in US pop culture, and has become famous for its innovative mismatch of celebrity, art, and fashion. The magazine continues to push barriers with cover stars such as Miley Cyrus and Kim Kardashian, of which the latter’s ‘Break The Internet’ cover shoot became a viral sensation last year.

"We've brought together some of the best magazines on the planet, and to welcome PAPER onboard is a huge deal for us. When Readbug began we dreamt of getting titles like PAPER onboard, and to see them now on the app gives us such a kick.​ We're really selective over who we include on the app. We choose magazines with character that push the boundaries, and that are visually and editorially superb. For us PAPER definitely ticks all of those boxes."

Matthew Hammett, Readbug Co-founder

The addition of such a well-known US brand is a landmark moment in Readbug’s short history. Having launched in May, Readbug now hosts 55 independent magazines, all available digitally, with additional titles joining over the coming months. Readbug is offering an extended free trial period of 30 days so users can gain access to all 55 magazines before purchasing a regular subscription (£5.99 per month). All you have to do is create an account with a debit/credit card at and enter the promotion code: papermeetdigital.

Rather than using print PDFs, Readbug optimises content for mobile devices, totally revolutionising the way magazines are read on mobile. As well as giving readers portable access to their favourite magazines, the app also offers a curated reading experience, pulling together articles from multiple titles into a stream to match a user’s interest and providing various themed content channels.

"Digital is the ultimate revenge for the indie. The internet has enabled us to distribute our cool content into the hands of the right readers,” says Drew Elliott, PAPER’s Chief Creative Officer. "Read bug is an amazing tool in our arsenal to help connect directly with the people ahead of the curve.”

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Websites: Readbug / PAPER (

Download Readbug from the App Store (