TradeKosmos Social Business Appliance is Here

Zurich, Switzerland (September 8, 2010) - TradeKosmos [TKAG, http://www.tradekosmos.com]delivers Social Business Appliance-a new way for service providers, companies and people around the world to work effectively. See also: http://bit.ly

TradeKosmos, international leader for premium business platform solutions, today announced the general availability of TK Social Business Appliance, industry's first cloud-based enterprise social business collaboration framework, that unleashes the social business potential and a new way to work for people around the world. Social Business Appliance's arrival creates a new economy and opportunity for institutions, associations, organizations, chambers, organizers and companies to realize commercial success with digital platform services and to unlock the huge potential, creating the opportunity to reach every member, employee or customer.

By now it may be one of the most common experiences on the Net. You're on a Web page with a photo of yourself, next to a blank box awaiting the latest update on your activities. Direct below are comments and observations from people you know, near and far. Facebook or Twitter? Not necessarily. It could be YOUR PLATFORM service, based on the TradeKosmos Social Business Appliance -a new application being rolled out to customers which like all TradeKosmos.com software, requires only a browser and an Internet connection to access. Users establish profiles and generate status updates-which might be questions, bits of information or relevant hyperlinks-that are aggregated and broadcast to co-users in their personal network, whose own comments and updates are then incorporated into a running feed. Users can follow each other, their groups, and forums in the manner they would do on Twitter. Users can follow colleagues from around the whole network, not just within their own workgroups, which helps deactivate some of the silo mentality common in corporations. And profiles can be searched for needed skill sets.

The Social Business Appliance "expands our core product -the TradeKosmos Platform (http://app.tradekosmos.com)- efficiently," says Oliver Höfele, TradeKosmos's chief executive. "In addition to our awarded enterprise search technology, content syndication engine, community- and collaboration modules our customers now can offer -but more important brand, control and fully integrate- their own internal and external enterprise social business channels."

Online social networks have been in the workplace since their beginnings-but sometimes more as nuisances than tools to be harnessed. In addition to their productivity-choking ability to suck up users' time and attention, sites such as Facebook and Twitter are, by the virtue of their very open nature, corporate-security nightmares. TradeKosmos combines the best of both worlds - integration of public social online services but also built-in business-appropriate limitations, such as the ability for management to control access to sensitive information, documents or groups. Leveraging the social features popularized by Facebook, Google and Twitter, TradeKosmos empowers customers with a new level of productivity only possible in the cloud. TradeKosmos's social collaboration technology enables customers to collaborate around more than just documents, users can also follow groups, events, discussions, business processes and application data.

Selection of enterprise social business features:
• Multi-tenant architecture
• Profiles and Microsites for Companies, Individuals, Groups and Gateways
• Enterprise Search Engine
• Status Updates
• Real-Time Feeds
• Content and File-Sharing
• Manage Followers
• Public and Private Group Environments
• Update and Follow Groups and Events
• Update and Follow Discussions
• Update and Follow Ideas
• Classification
• Message Drafts
• URL Wrapping
• Clickable Hashtags
• Resend Updates (Retweet)
• Direct Messages
• Instant Security and Collaboration
• Read-only Access Control
• Access Control

Instant Twitter integration:
• Secure Login: OAuth (http://www.oauth.net) for increased security and a better experience
• Multiple Account Management: Use all of your Twitter accounts centralized inside TradeKosmos
• Multi-Tweet Management: Push one Update to many Twitter accounts simultaneously
• Search, Trends, Find People: Full search support
• Super Clean Interface: Tabbed Layout
• Tweet Attachments
• etc.