The Packaging Company Wins Two Prestigious Media Awards

The short-run packaging solutions company and e-commerce partner has won two Telly Awards for branded content marketing videos.

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​​The Packaging Company, a packaging solutions provider for online and brick-and-mortar businesses, has won two Telly Awards for their innovative video marketing efforts.

Their videos, created by Toronto’s Gladstone Media, won bronze in the “Branded Content, Business-to-Business” campaign category, as well as silver in the “Branded Content, Cause Marketing” campaign category.

Their bronze award-winning business-to-business campaign, entitled TPC Stories, is a series focused on showcasing customer businesses that use The Packaging Company’s products in their shipping packaging. Customers such as KillerToyz of Brampton, Ontario, and Tigs, a women’s clothing retailer in Thornbury, Ontario, talk about their businesses, the importance of having high-quality packaging and how working with The Packaging Company helps them strengthen their brands. TPC Stories highlights the connection between packaging and customer service as well as the strong relationships that The Packaging Company has forged with its clients.

Their silver award-winning cause marketing campaign What is the Fritz™ Water Vest? promotes their association with the Fritz™ Water Vest, a device designed to make it easier for people in developing countries to carry water. Using progressive packaging technology and manufacturing techniques, the vest can be filled with water and worn rather than carried, saving the wearer's back and neck while freeing up their hands. Purchases made on The Packaging Company website contribute towards the manufacturing and distribution of Fritz™ Water Vests to those who need them most.

“We are very proud to have been recognized by the Telly Awards in two competitive categories,” said Olivia Pietersen, e-commerce business manager of The Packaging Company. “We strongly believe in the role packaging plays in the success of our customers’ businesses, and the stories it enables us to tell through video. It’s gratifying to be recognized by the judges of such prestigious awards.”

Now in their 40th year, the Telly Awards have honoured exceptional video and television since 1979. Originally created to recognize commercials made for local television and cable TV, the Telly Awards have since grown into a celebration of video content on all screens. This year, new categories recognizing serialized branded content and live video were added to the awards lineup.

Telly Award winners are chosen by a roster of judges drawn from a diverse mix of television and video industry leaders. Previous Telly Award winners include Conde Nast, HBO, Viacom Velocity, Apartment Therapy Media, Sesame Street, ESPN, Microsoft, Disney and many other highly respected and influential brands. For more information, visit https://www.tellyawards.com/.

The Packaging Company is a North American-based award-winning online packaging solutions provider that not only offers high-quality packaging and shipping supplies but works to make custom-branded packaging more accessible to businesses of all sizes. From its intuitive online storefront and eco-friendly products to its dedicated team of customer service and packaging experts, The Packaging Company truly is your e-commerce packaging partner. More information can be found online at https://www.thepackagingcompany.com/.

Source: The Packaging Company


Categories: Packaging

Tags: Fritz Water Vest, Media Awards, Packaging, Telly Awards, The Packaging Company


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