Soom Foods Launches New Branding

Soom Foods, the premier tahini brand in the United States, is excited to announce their brand refresh. Soom Foods has anxiously awaited the announcement and roll-out of their new packaging, website, and the newest flavor in their lineup.

For the last year, Soom Foods has actively worked to develop premium branding that reflects the high-quality tahini inside the jar as well as a new website that improves customer accessibility. All of these new features will be launching to the public on Tuesday, September 14.

Most notably, the brand refresh will feature the latest flavor addition to Soom's product family. After much research and consumer feedback, Vanilla Bean Tahini will be making its debut on September 14, along with the packaging refresh. This new tahini flavor is made from real vanilla and premium Soom Tahini. The simple, yet classic, flavor shows off just how flavorful pure vanilla can be. Vanilla Bean Tahini will be available on the new website with additional online and retail outlets to follow.

Additionally, the new website will feature gifting and kitchen essentials sections to make it a one-stop-shop for food lovers, aspiring cooks, and gift givers. An anticipated favorite is the build-your-own tahini three pack, a customizable set that allows shoppers to create bundles of Soom tahini flavors like Chocolate, Dark Chocolate with Sea Salt, Soom's best-selling Premium, and the new Vanilla Bean. Accompanying the gift sets and custom bundle, Soom Foods will offer aprons, oven mitts, spatulas, and much more to ensure customers have everything they need to prepare any of the 100+ recipes on the site.

Soom's brand refresh has been in the works for over a year, in collaboration with fellow female-owned creative agency Pulp + Wire from Portland, ME. The team has revamped every element of the brand and has even created a wholesale ordering portal on the new website.

Amy Zitelman, Soom's co-founder and CEO, on the exciting launch of the brand refresh, "We are thrilled to have beautiful packaging that communicates the high quality of Soom's tahini. We worked tirelessly to ensure we considered every consumer touch point along the way, from the simplified ordering process for our online shoppers to the clear messaging on our jars for our retail customers. We certainly didn't forget our food service and restaurant partners either, creating an easy order portal and packaging they will be proud to display in their establishments."

The announcement of the brand refresh and launch of Vanilla Bean Tahini has been eagerly awaited by Soom Foods and is sure to delight tahini lovers seeking the highest quality tahini and innovative flavors. But this is just the start for Soom Foods. There is more exciting news just around the corner as Soom Foods continues their quest to make tahini a staple in every U.S. pantry.

Donald Schmidt

Publicity For Good

donald@publicityforgood.com

Source: Soom Foods

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Categories: Consumer Goods

Tags: food, new product, relaunch