Sirdata is Taking Europe by Storm with its Innovative Data Collecting and Profiling Platform
Paris, France, November 14, 2014 (Newswire.com) - Sirdata, a Paris-based tech startup offering a fully automated, third-party data collection and profiling technology platform, announced today the company raised $700,000 from Angel Source, INSEAD Business Angels network, Val’Angels and private investors. The secured funds will fuel further investments in its proprietary technology platform, and continued global expansion into markets across Europe, South America and the United States.
"Sirdata has quickly developed a leadership position in the vast and fast-growing market of third-party data," said Didier MORET of iSource, managing the Angel Source fund. “Over the last two years, Benoît Oberlé and his team developed a platform that is immensely impressive, and we're excited to be working together to build a global leader in third-party data collection and distribution. Sirdata is an excellent example of the type of entrepreneurial, and progressive business that Angel Source, alongside Business Angels, likes to invest in."
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Benoît Oberle, Sirdata’s co-founder and CEO said, “We saw a powerful business need for a service like this considering the rapid growth of publishers with mid-range monthly unique visitors on the Web. One of our primary goals is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Both advertisers and publishers can benefit from the targeted and smart data collected. Through our lead advisor Armor Cane, we are pleased to secure smart money from several active investors in the industry.”
About Sirdata
Sirdata develops innovative data technology solutions for Web publishers and advertisers. Using advanced algorithm technology, Sirdata provides targeted data that identifies the intentions, interests and behaviors of Web users, enabling their advertising partners and clients to create more strategic marketing and advertising campaigns across RTB platforms. Founded in December 2012, the company has seen exponential growth, becoming a global leader in the growing market of third-party data collection technology.
About iSource
iSource is an early stage French Venture Capital firm focusing on Information and Communication Technology start-ups, stemming from public or private research. With more than 75 investments in the last 15 years, iSource specializes in Corporate Software, Multimedia, SaaS, Telecom, Internet, Connected systems, Managed Services and Eco-Technologies. With Angel Source, its fourth generation of Funds, iSource builds close partnerships with Business Angels, providing active support to each portfolio company.
About Armor Cane Limited
Armor Cane is an advisory firm based in Hong-Kong and Paris assisting entrepreneurs in fine tuning their global growth strategies, and sourcing capital to fund their projects and accelerate their growth.
Media Contact: Stacie Fleming – Manager Communications/PR
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