Platinum Diagnostic Lab Launches Digital Marketing Enhancement for Customer Connect Program
Linden, USA, July 21, 2016 (Newswire.com) - Platinum Diagnostic Lab recently received a major upgrade to their service marketing program, with the addition of digital marketing enhancements. The new digital marketing components evolve the current program into a comprehensive, multi-channel campaign that combines new indirect marketing tactics with existing direct marketing tactics. “We couldn’t be more excited for the launch of this enhancement, ” said Konstantin Bas, CEO of Platinum Diagnostic Lab.
Prompt and accurate billing is a must for the success of any business enterprise and, first and foremost, any medical service. Tasks such as sending requests to insurance companies, which are for the most part done electronically, increasingly involve direct communication with the patients. Here, the preferred means of communication is good old snail mail. Patients are mailed invoices and bills. The revenue of a medical service is very much affected by the competence, efficiency and accuracy with which the mailing is done. While the office automation market offers enough equipment which would be quite effective for medium-sized organizations, smaller companies may find them a bit too much – in terms of performance, costs and maintenance.
MedMarketing, which for the past nine years has been providing marketing services to such companies, has created a special “mailing department” which makes it possible to expand the range of direct mail services offered, as well as processing and mailing to patients their financial documents.
“Our system is highly intelligent,” says Konstantin Bas. “The equipment does more than just fold the letters and place them in the envelopes. Each document is unique and can consist of a different number of pages. But the system quickly and efficiently performs this essential and painstaking job”.
The majority of company’s clients are medium-sized and small laboratories, hospitals and medical centers which could not support a dedicated mailing department of their own. Using the MedMarketing solution offers its customers, in addition to the enhanced speed and accuracy of mail processing, substantial savings in postage costs due to the use of better mail sorting methods.
Source: Platinum Diagnostic Lab