Paper Eskimo Embraces Its Destiny as a Global Brand
Paper Eskimo has been setting the standard for high quality, boutique style paper party products in Australia for over a decade. This exciting paper company seems poised on the brink of explosive growth as it prepares to embraces its destiny as a global brand.
Phoenix, AZ, January 11, 2016 (Newswire.com) - Individuals who are curious as to how Paper Eskimo has arrive at this thrilling point, must look backwards in time and explore the values on which Paper Eskimo was founded nearly 11 years ago by Michelle Farrington and Lama Perin. These two paper princess envisioned founding a company which held itself to an unparalleled standard for quality and style. To accomplish this, they focused on the details, and made a commitment to grow their brand locally in Australia.
As most stories go, this one had its ups and downs. Paper Eskimo offered a unique product which was made of durable, high quality materials and was designed with a unique fashion forward vision. It quickly became apparent that these designs were unlike any other. There was nothing like Paper Eskimo products available elsewhere in the world. That is, until the knockoffs started appearing.
Paper Eskimo suddenly found itself competing with its own designs. Even more problematic, these knockoffs were cheap, lower quality products masquerading as high quality paper goods. The success and popularity of Paper Eskimo’s designs were suddenly being used against them. Lama Perin and Michelle Farrington, being the relentless go-getters they are, refused to give up. They saw one option open to them – they could fight back by growing even larger.
The values which had made Paper Eskimo such a resounding success in Australia likewise set them up to achieve success in the global market. All they needed was the infrastructure. A short time ago Paper Eskimo partnered with Wes and Joanna Palmer, two Canadian entrepreneurs with an eye for quality and a passion for doing things the right way. They saw the potential of the Paper Eskimo brand and envisioned it achieving global success.
As 2016 begins this incredible relationship is to showing huge returns. Paper Eskimo has recently launch a powerful e-commerce site at www.papereskimo.com. In 2016 they will be debuting massive new line of products featuring designs which have never before been seen. It seems clear, Paper Eskimo’s destiny is that of a global brand. This is a destiny they seem eager to embrace.
About Paper Eskimo
Paper Eskimo's award-winning designs have created joy and memories to many celebrations around the world for the past 10 years. Leading the market with a unique and stylish vision, Paper Eskimo has changed the way people celebrate their events.