What Are the 3 Key Benefits of Using Press Releases as Part of a Marketing Strategy? Newswire Explains

Having the right strategy can help keep a company top-of-mind with its customers. In this Smart Start video, Newswire explains the benefits of leveraging press release distribution in a marketing strategy.

Developing a Strategy: 3 Steps to Create an Integrated Media & Marketing Comm Plan

Since 2004, Newswire, an industry leader in press release distribution, has shown through its innovative technology that writing and distributing press releases is an affordable, data-driven and highly targeted way to reach a company's target audience. 

"There's more to press release distribution than writing and publishing content," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our team of experts leverages their experience and knowledge to help our clients properly craft, time, distribute, and measure performance to continually deliver the right message to the right audience at the right time."

In this Smart Start video, Newswire shares insights on the three key benefits of using press releases in a marketing strategy and covers a number of topics including:

  • How to create a consumer-centric marketing strategy
  • The importance of identifying a target audience
  • Understanding the specific purposes of the various marketing channels
  • And more

"There's no such thing as a one-size-fits-all marketing strategy and that's why our team utilizes our innovative technology to help our clients create plans and strategies that build brand awareness, improve SEO, generate leads, and much more," added Terenzio. 

Watch the Marketing Strategy Smart Start video for more information. 

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire


Categories: Internet and Streaming Media, Training and Education

Tags: newswire, newswire guided tour, newswire smart start, smart start, video

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.

Charlie Terenzio
Chief Marketing Officer, Newswire
Sarasota, FL 34228
United States