NanoVizrt Group Establish in Denmark and Sweden

Norway, February 23, 2016 (Newswire.com) - NanoVizrt Groups first office outside Asia was established in Norway and has been a huge success. We think that Scandinavia is very interesting, both when it comes to adapting new technology, but also the Scandinavian countries are in the front of mobile technology and usage.

With new sales office in Denmark and Sweden from Q2 2016, we get a stronger grip these markets. Our technology is already in use for companies in this region and our present now give us the opportunity to work closer with the client.

Advertising across the screen has been very important to advertisers and we feel much will happen this year and next when it comes to cross-device advertising. 

The technologies replacing the cookie hold promise for solving the primary riddle facing digital marketers today: How do you pitch your advertisements to the same consumer across multiple devices? But just as the privacy concerns relating to cookies were being resolved via solutions such as notice/consent requirements and do-not-track, cross-device tracking is raising a raft of new privacy issues that pose novel challenges.

In the absence of such an identifier, providing the data that advertisers want is often at the discretion of whichever platform or property is promising cross-device capabilities. Not only does this make it difficult for buyers to scale campaigns in a broader, publisher-agnostic manner, but it is also causing significant problems for the measurement of these campaigns. Without a universal methodology for cross-screen identification and execution, there can be no alignment between publishers and providers.