Monkey Shoulder Takes Maserati Dna Club Members on an Exotic Walk Into the Monkey Garden
Bangkok, December 14, 2015 (Newswire.com) - Monkey Shoulder celebrated the inaugural opening of Maserati DNA Club in Thailand. Much like the discerning owners of Maserati, Monkey Shoulder is in the pursuit of innovation and quality, and provided bespoke cocktails tailored to the unique taste profiles of each guest.
Taking place at the trendy upscale bar R Bar at Renaissance Hotel, the launch party featured a Monkey Garden VIP Cocktail bar where a mixologist assisted with creating fruit cocktails to the likings of each guest.
The launch party featured a smattering of posh cocktails, official membership registration for Maserati owners (with 20% discount available on merchandise) and a closing ceremony in honor of the Trofeo Abu Dhabi (the final round of the Maserati Trophy racing season). Guests enjoyed complimentary Dr. VranjesFrench fragrances and discounts on high-end eateries and William Grant & Son’s luxury spirits.
Monkey Shoulder’s bartenders served up neat hits of Monkey Shoulder with red and green apples for garnish, the classic Whisky Sour with Monkey Shoulder, lemon and sugar, Jock Collins with lemon juice and soda, and new twists on the go-to Scotch cocktail, the Old Fashioned.
Thiemjan Skulpanich, Marketing Services Manager – Thailand of William Grant & Sons (Singapore) Pte. Ltd., said, “Monkey Shoulder is a whisky that revels in good company and demonstrates its versatility in cocktails. Those zesty orange aromas, vanilla and spiced and candied fruit notes sit beautifully with a wide variety of fresh fruits, so there’s really no limit pairing-wise. We look forward to hosting our Monkey Garden VIP Cocktail Bar concept at future events in Bangkok, creating cocktails to the liking of each guest’s preference, which has been a big hit with Maserati Club members."
“While staying true to its core – it’s named after an old tale about distillery workers – Monkey Shoulder is a Scotch that blows the cobwebs away from the whisky world and banishes the talk of baffling taste profiles, regional specifications, age statements and distillery nuances that can put people off. It’s a great match to the fiery passion and individualistic statement of the Maserati DNA Club here in Thailand.”
A combination of three malt Scotch whiskies all matured in oak casks that previously held Bourbon (that’s where all the smooth mellow vanilla goodness comes from), Monkey Shoulder is launched by renowned independent family-owned distillers William Grant & Sons.