Membrain and SalesStar Announce Co-Designed Sales Enablement CRM With Integrated E-Learning

Membrain, a global sales effectiveness software company, and, a sales development and training company focused on e-learning, today announced a partnership to embed SalesStar's sales process, methodology and e-learning inside of every salesperson's daily CRM workflow, using Membrain.

Increasing sales effectiveness is not as simple as just buying a new piece of technology. Sales teams also need a solid strategy, a well-designed sales process and the right skills to execute professionally. The partnership between Membrain and SalesStar addresses this challenge by combining SalesStar’s proven sales process, methodology and e-learning within Membrain’s award-winning CRM and sales enablement technology.

This partnership perfectly combines our offerings in a turn-key CRM and sales enablement solution for customers worldwide.

George Brontén, CEO, Membrain

“Membrain’s philosophy about marrying the art and science of sales is in perfect harmony with our values and approach. By using Membrain with our best practices and e-learning embedded, sales teams will quickly learn and execute best practices to improve their revenue and profits. Simply put, Membrain is the sexiest software on the market to increase sales effectiveness,” says Paul O'Donohue, founder and CEO of©.

“We’ve worked with SalesStar for five years. This evolution of our partnership perfectly combines our offerings in a turn-key solution for customers worldwide. Instead of using old-school CRM systems and bolting on numerous plug-ins to that, and buying disjointed sales training courses, you get the best of both worlds with this offering,” says George Brontén, CEO of Membrain.

About Membrain

With clients in over 60 countries, Membrain is the No. 1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for teams to execute their sales strategy and achieve consistent sales performance. The software provides just-in-time guidance through the sales process while enabling sales leaders to coach their team to a higher level. It permits organizations to continually optimize sales execution and elevate salespeople for competitive advantage. Membrain has won multiple awards, including Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit


Founded in 2005, SalesStar is a Sales Development Consultancy that puts the science behind sales success to provide growth-minded CEOs and Sales Leaders the insights to improve the effectiveness of their sales teams. SalesStar focuses on embedding learning outcomes to change behavior, and on average their clients are growing by 37 percent per year.

Source: Membrain