MeetingPackage Announces a Global Partnership With Amadeus

Hoteliers can streamline group business processes to increase revenue with Amadeus Sales & Event Management integration to MeetingPackage, the multi-award winning Meetings & Events sales automation and channel management software.

MeetingPackage announces a global partnership with Amadeus

MeetingPackage today announces its partnership with Amadeus, to provide Amadeus' hotel customers the ability to automate and digitally transform their Meetings & Events sales processes across direct and indirect channels. The integration will allow hoteliers to use MeetingPackage for their Booking Engine and to manage channel distribution strategies, all connected with Amadeus' Sales and Event Management platform. 

The partnership delivers benefits on all sides of the meeting and event sales process. For hoteliers, it will support increased conversion of group business and streamline operational processes as they provide meeting planners with a view of available function space that can be booked online. Meeting planners looking to book events on the MeetingPackage platform will be able to quickly identify answers to their two most critical questions: Is the function space available? Is it in my budget? 

The Amadeus and MeetingPackage partnership offers hoteliers the ability to capture more group business with market leading technology. When hoteliers integrate their Amadeus Sales and Event Management solution with MeetingPackage capabilities they can configure event packages including food and beverage, audio-visual equipment and other services, which can be easily booked online by meeting planners right up to the day of arrival.

"We're excited to partner with Amadeus on this new integration," said Joonas Ahola, CEO and Founder of MeetingPackage. "As hoteliers look for new ways to streamline and optimize their business processes for increased revenue, integration of technology solutions is critical. Providing an online booking capability for group and event business is a key component of hotel sales digitalization as manual processes have become unsustainable and meeting planners want to quickly confirm budget and availability before booking the business."

"The meetings and event space has experienced significant change in the past few years as a result of COVID-19. As group business returns, hoteliers are looking to streamline processes. The ability to establish business rules to support booking smaller groups and events online, while enabling the hotel sales teams to focus on the higher revenue opportunities, will help a hotel efficiently grow its group business," said Steve Parlin, Vice President Global Partnerships, Hospitality, Amadeus. "We're pleased to partner with MeetingPackage and provide hoteliers with more opportunities to drive demand for group business while working more collaboratively with meeting planners on their clients' event needs."

MeetingPackage software is already in use by venues in over 120 countries and it's powering the booking journey for many well-known hotel chains. This partnership is a big step towards MeetingPackage's goal of connecting over 100k venues to instant booking by 2025. 

Media contacts:

Matti Rautenen, CMO 

Source: MeetingPackage