McCarthy Capital's Emerging Growth Strategy Leads Investment in BUBS Naturals ('BUBS')

BUBS Naturals ("BUBS"), a natural, better-for-you consumer-packaged goods brand, announced today that it has closed a funding round. 

The round was led by an affiliate of McCarthy Capital and included participation from individual investors. BUBS will use the funding to scale its operations, hire additional team members and expand its product offerings into additional categories. The funding is the first external investment in the company. 

Founded in 2017 by co-founders Sean Lake and TJ Ferrara, BUBS Naturals is a natural, better-for-you consumer-packaged goods brand specializing in health and wellness products. The company develops, markets and sells nutritional supplements, minerals and vitamins. 

"They say growing up is hard to do," said Lake. "BUBS has taken a great step in that direction with the partnership with McCarthy Capital. They not only understand our brand and our vision for the future, but they have the resources and network to help make that vision a reality. We're beyond excited to embark on this next chapter of growing with McCarthy Capital." 

"After speaking with what felt like hundreds of prospective investors, we chose McCarthy Capital based on their track record, professionalism and their willingness to play an active role in helping scale BUBS Naturals," said Ferrara. "We couldn't be more excited about teaming up with McCarthy Capital. The BUBS Naturals future is very bright with McCarthy Capital at our sides."  

McCarthy Capital's Emerging Growth strategy aims to invest $5-$10 million in businesses, with $2-$10 million of recurring revenue in software, technology-enabled business services and consumable consumer product companies. 

"We are excited to partner with the management team of BUBS," said Justin Disch, Vice President at McCarthy Capital. "BUBS has experienced impressive growth since the company was founded and is committed to developing clean, natural products. We look forward to helping the company continue to grow and provide the best products for its customers." 

About BUBS Naturals 

BUBS Naturals is a natural, better-for-you consumer-packaged goods brand specializing  in health and wellness products. The company develops, markets and sells nutritional supplements, minerals and vitamins primarily direct-to-consumer. The BUBS namesake, communal spirit and charitable mission that defines the BUBS Naturals brand derives from former Navy Seal Glen "BUB" Doherty, who was heroically killed in Benghazi, Libya, in 2012.

Learn more about BUBS by visiting, Facebook, Instagram or Twitter. 

About McCarthy Capital 

McCarthy Partners Management, LLC is a registered investment advisor that conducts business as McCarthy Capital. McCarthy Capital, headquartered in Omaha, Nebraska, is focused exclusively on lower middle-market companies. For more than 35 years, the McCarthy organization has been partnering with founders, families and exceptional management teams to support the growth of their companies. More information about McCarthy Capital can be obtained at

Source: BUBS Naturals


Categories: Business Finance

Tags: Business, Health, McCarthy Capital