Invitation for Ü to Rösti at Expo West

​​Swiss Rösti, a rapidly growing young potato innovator based in Portland, Oregon (, invites all attendees to visit Booth# 8315 to experience the 3 flavors of Rösti. “The Best Thing You’ve Never Tasted!” happens to be naturally gluten-free, under 100 calories and vegetarian. Come see what all the fuss is about. We’d love to see Ü!” says Founder Steve Caldwell.

Three flavors of Rösti will be showcased. They are the Melty Swiss Raclette, filled with imported Swiss Raclette cheese; the Zesty Chili Cheese, filled with Garbanzo Beans, Sharp Cheddar Cheese, Red Peppers, Poblano Peppers and Spices; and the Stuffed Baked Potato, filled with Sour Cream, Cream Cheese, Black Pepper and Chives. Each 75-gram Rösti is 100 calories or less, naturally gluten-free, non-GMO, low cholesterol and vegetarian.

After starting sales in the fall of 2019, the company is enjoying great momentum. Product is available throughout the United States with distribution on the east coast, south and west with hundreds of retail locations.

“The potato category is energized by Rösti! Since potatoes have seen limited innovation historically, we’ve really struck a chord with retailers and consumers alike,” said Steve Caldwell, co-founder of Swiss Rösti with his wife Lory. “Swiss Rösti is a true category creator. As an after-school snack, a side dish, appetizer or entrée, Rösti really seems to attract everyone from casual snackers all the way to fine diners.”

Swiss Rösti is excited to be exhibiting at 2020 Natural Products Expo West at The Anaheim Convention Center Level 3 from March 5-7. Swiss Rösti will be cooking up its new product line in Booth# 8315, with samples available for tasting. 

Based in Portland, Oregon, Swiss Rösti is a rapidly growing company founded by Steve & Lory Caldwell in 2017. The company is focused on marketing good-for-you potato products that satisfy consumers’ demand for convenient, great tasting food products that fit well with today's busy active lifestyles, and with the quality that deserves to be served at the finest tables.

Since beginning sales in Fall 2019, Rösti is sold in hundreds of quality retailers throughout the USA and on QVC. Swiss Rösti even received Dave Venable’s much sought after “Happy Dance”, a distinction reserved for only the most exciting products, appearing on QVC during the holiday 2019 feature series. Rösti has been on QVC multiple times since.

The traditional Swiss Rösti originated in Bern, Switzerland in the early 1800s as peasant food, bringing families around the table to enjoy simple and delicious meals together. The Caldwells have been perfecting a delicious representation of the crispy filled potato with a more modern sensibility to enjoy around their own table for years and launched Swiss Rösti to share their family’s favorites with other families everywhere. 

Swiss Meets West!
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Source: Swiss Rosti