Inside Sports Partners With Gordon Biersch Restaurant Group
Online, June 20, 2010 (Newswire.com) - Producer Mark McClure confirmed Sunday that Inside Sports: News You Can Almost Trust has agreed to a sponsorship/branding partnership with the Gordon Biersch Restaurant Group for the show's initial pilot launch. Included in the branding package will be the shooting of the shows "Jamming with Danni" segment to take place at the restaurants Dallas location on July 21st. Inside Sports host Danni Boatwright will conduct her interview segment with NFL stars Matt Cassel and Brandon Marshall LIVE from the restaurants bar area. In addition, Gordon Biersch will become the "Official Beer of Inside Sports", the new sports comedy talk show that will be test aired on VERSUS and Oxygen channel in late August.
"This truly will be brand integration for Gordon Biersch while giving us a cool audience and backdrop for one of the most exciting parts of the show. Danni will be LIVE at Gordon Biersch while we will bring in Matt and Brandon to the big screens via a satellite type hook up. She will then conduct her interviews with both of them from right there in the bar, surrounded by our demographic base. Very cool lay-out and format," McClure added.
The company operates as Gordon Biersch Brewery Restaurant Group, Inc. and operates 38 restaurants in 19 states and Washington, D.C., with nine more operated by franchisees in various airports in the United States. Other brands owned and/or operated by the Gordon Biersch Brewery Restaurant Group include Big River Grille and Brewery, Rock Bottom Restaurant Brewery (select locations), Seven Bridges Grille and Brewery, AlA Ale Works and Ragtime Tavern and Seafood Grill
Neither Gordon Biersch nor Inside Sports Mark McClure would comment on the size of the sponsorship deal.