IMP500 Wannabe Markets Dangerous Product

Aggressive email marketing by a competitor makes dangerous claims for external battery look alike.

March 29, 2010 - An ImaxPower executive received an E-mail from a customer who had received an email regarding a competitive product. Because of the wording of the e-mail, the client confused the E-mail as coming from IMaxPower. He forwarded the E-mail to the customer support center for verification.
"The E-mail sent by this unscrupulous company is dangerous for IMaxPower clients because the mention of IMP500 in every other sentence makes them think they are dealing with IMaxPower," John Chang, CEO of IMaxPower, points out.

The E-mail makes full use of every unethical marketing trick in the book. It uses the name IMP500 to lure browsers to their website, and then promptly claims that their product is an "improvement." The E-mail claims that the current has been upped to 3A from 1.8A which makes its "able to support a wider range of devices." What most consumers don't know and may regrettably find out is that such a high level of current can blow out your expensive gadget such as the IPhone, for which the IMP500 is most identified with. The ideal current level is 1.8A for these devices.

The E-mail further claims that they have a better design (no jump wires) and with an automatic shut off feature. What it doesn't say is that the standard of quality of the internal battery cell itself is highly suspect, as evidence by IMaxPower clients who have been duped to buy the look-alike product and ended up with a substandard item.

"It is likely that our customers have been receiving this same E-mail," Chang surmises. "This did not come from us. This competitor has heard about the IMP550 which will be coming out in the market soon as is trying to capitalize on our reputation of first-class product quality and excellent customer service. Why else did they copy the design? Don't be fooled."
IMaxPower is the premier manufacturer of external lithium-ion polymer (LIP) battery pack that provides extended battery life for many of the more popular mobile electronic devices. The IMP500 has become one of the most popular IPhone batter extenders in the US market since its launch, which is why there have been poor imitations coming out. In order to avoid purchasing a poor quality product, IMaxPower is encouraging their customers to go direct to the IMaxPower website at www.imaxpower.com to purchase the products. Free shipping, promotions and discounts are being offered for selected products.

Press Contact:

Imaxpower.com/New Trent Inc

44386 South Grimmer Blvd
Fremont, CA 94538, USA

Email: support@imaxpower.com
Website: http://www.imaxpower.com

Contact Person : John Chang

About Imaxpower.com

Imaxpower.com
44386 South Grimmer Blvd
Fremont, CA
94538

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