Hertz Nigeria, Numeris Enter Into Strategic Marketing Collaboration
Numeris to provide Hertz customers in Nigeria and Ghana with a copy of its publication (Bank & Entrepreneur Africa magazine); while Hertz provides logistics for the magazine's 2016 road expedition to all 36 states in Nigeria, in search of the next big agropreneurs.
LAGOS, NIGERIA, November 23, 2015 (Newswire.com) - NUMERIS (publishers of Bank & Entrepreneur Africa magazine) and leading logistics company, HERTZ, have announced a strategic marketing partnership which will see both organisations working together to promote and integrate each other’s products and services.
Under the terms of the agreement, NUMERIS will make copies of Bank & Entrepreneur Africa magazine available to all HERTZ customers across Nigeria and Ghana. The magazine will also act as a creative communications tool for HERTZ.
"The World Bank has said that nurturing entrepreneurship is the best solution for creating jobs. Numeris is delighted to partner with a visionary company such as HERTZ, which keys into this progressive agenda"
HERTZ, as industry experts in logistics management, will leverage its extensive fleet, both in Nigeria and Ghana, to offer its clients direct access (in-car) to value-added content in Bank & Entrepreneur Africa magazine. In addition, the company will provide logistics support for Bank & Entrepreneur Africa’s 2016 ambitious road expedition around Nigeria, in search of the country’s next big agropreneurs.
Says Mr. Ayodele Babatunde, the Country Manager, Hertz: “Entrepreneurship is topical globally, and is especially relevant for Africa at this point in time. We are pleased to support this concept in two ways: offer our customers updated information and resources via Bank & Entrepreneur Africa magazine, as well as supporting a push to revive agropreneurship in Nigeria as a viable means of diversification for the nation’s economy”
Anne Agbakoba (CEO of NUMERIS, and Publisher of Bank & Entrepreneur Africa) adds: “The World Bank has said that nurturing entrepreneurship is the best solution for creating jobs. We are delighted to partner with a visionary company such as HERTZ, which keys into this progressive agenda”