Get Nostalgic With Joy Love Paper Company's New Throwback Collection

Stationery line bringing '90s kids back in time with a totally retro vibe

Birthday Mix Greeting Card

Designer Christine McMenamin is ready to launch her '90s theme stationery collection of fun greeting cards, colorful notebooks and stylish zipper pouches on July 30, 2019. 

The exclusive Throwback Collection fuses McMenamin’s signature colorful design aesthetic with trendy, reimagined nineties fun. "As someone who grew up in the '90s, I definitely get nostalgic when I see some of the familiar color palettes and patterns,” McMenamin said. 

My products are for those who remember a world of handwritten notes in the mail and doodles in the margins of a notebook - and those who dream of that world but have never really experienced it.

Christine McMenamin, Owner

McMenamin believes Millennials, having grown up in a technology-driven world, are enthusiastically embracing old-school greeting cards and paper notebooks. “They have never known life without a phone in their hand or a computer in front of them, so many of them crave the tactile experience of paper. My products are for those who remember a world of handwritten notes in the mail and doodles in the margins of a notebook - and those who dream of that world but have never really experienced it."

The Throwback Collection features 30 brand-new items, including greeting cards, wire-bound notebooks and zipper pouches inspired by 1990s fashion, movies and themes. The individual items and bundle packages range in price from $5-$60. Everything is handmade by McMenamin.

Fun, bright colors paired with retro fonts liven up the cards and notebooks, and personalization is available to give them that special, custom feel. Carefully chosen fabrics add design flair to the fully lined pouches, complete with chic gold-tone zippers. The pouches come in both large and small sizes to house pens and pencils, makeup or any other small items. 

With an impeccable five-star rating, McMenamin’s Etsy shop boasts positive reviews from excited and satisfied customers. In addition to their order, every customer receives a handwritten thank you card from the designer herself. McMenamin adds, “I like to practice what I preach, and that is the importance of a handwritten thank you note.”

The Throwback Collection will be available worldwide on Tuesday, July 30, 2019, at joylovepaper.com.

For more information about The Throwback Collection or for an interview with Christine, please write to christine@joylovepaper.com. Media high-res photos available upon request.

Source: Joy Love Paper Company

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