GennComm LLC and Beverly Hills Teddy Bear Company Resolve License Dispute


GennComm LLC ("GennComm") and Beverly Hills Teddy Bear Company ("BHTB") are pleased to announce that they have reached a mutually satisfactory resolution of long-pending intellectual property disputes concerning the design, use, and ownership to certain memory foam in plush toys, including Squeezamals®.

GennComm is the owner of certain patents relating to memory foam in plush toys. GennComm's patented technology was developed by GennComm's ImaGENNation team, with Jeremy Medwed as inventor. In 2018, Beverly Hills Teddy Bear Company (BHTB) introduced its successful Squeezamals® product line featuring a unique look and feel, which earned the 2018 Toy of the Year in Plush Award from leading specialty toy retailer Learning Express. As part of the parties' agreement, GennComm has licensed its patents to BHTB on a non-exclusive basis.

The parties are relieved to put the past behind them and are anxious to move forward with a productive on-going relationship.

GennComm was represented in this matter by Progress LLP (Perry Goldberg) and DTO Law (William Delgado, Dawn Utsumi and Lauren Hudecki). GennComm's patent counsel is SoCal IP Law Group LLP (Steve Sereboff and Guy Cumberbatch). BHTB was represented in this matter by Ferguson Orr Case Paterson LLP (Bret Anderson, Brian Philpott, Corey Donaldson and Max Engelhardt).

About GennComm and GennComm ImaGENNation:

GennComm LLC is a global marketing communications agency founded by consumer products industry veteran Genna Rosenberg. Since its inception in 2012, Team GennComm have been trusted advisors and storytellers for many of the world's most beloved brands, including SpongeBob SquarePants, Pokémon, Cabbage Patch Kids, Teddy Ruxpin, 5 Surprise Mini Brands and Subway Surfers; entertainment studios, including ViacomCBS, SONY and American Greetings Entertainment; and toy industry manufacturers, including ZURU Toys, Wicked Cool Toys, and countless others. GennComm ImaGENNation is the Company's IP Think Tank, optimizing monetization opportunities for GennComm-developed IP, as well as third-party brands and innovations. 

About Beverly Hills Teddy Bear Company:

Beverly Hills Teddy Bear Company is a full spectrum manufacturer. For over two decades, some of the best-known companies in the world, such as Disney, Universal, Ryan's World and DreamWorks, have chosen the company to design, create and manufacture in-line or value-added products. BHTB develops safe, high-quality merchandise at price points designed to work across all channels of trade, with sales of its Surprizamals®, Squeezamals®, and World's Softest Plush® lines to retailers such as Target, Walmart, and Walgreens. BHTB specializes in Custom, Private Label and Licensed toys, gifts, and plush for in-line retail sales, as well as the design and development of promotional products for Gift with Purchase, Purchase with Purchase, Mail-In Offers, and Door Buster Premiums.


Genna Rosenberg for GennComm
T: 818.839.1461 

David Socha for Beverly Hills Teddy Bear Company
T: 661-257-0750  

Source: GennComm LLC

Related Media