ORLANDO, Fla., March 30, 2021 (Newswire.com) - flexEngage, the leading innovator of personalized smart receipts for retailers, has announced a new integration with Movable Ink. flexEngage has continued to expand its portfolio of integrations to further simplify product launch for retailers.
Movable Ink activates any data into real-time, personalized content in any customer touchpoint. The intuitive and easy-to-use platform enables digital marketers to generate content based upon individual behavior, contextual data, third-party insights, and business logic. This personalized content gives consumers the most consistent, relevant, and on-brand experience at the moment of engagement.
"Partnering with Movable Ink is an exciting step for flexEngage. Movable Ink is a proven leader in the dynamic email and mobile space, and a perfect partner for flexEngage's digital product offerings. By working together, our teams will be able to harness the power of personalization to deliver exciting new digital content to email audiences — and ultimately increase engagement and revenue for retailers," said Alex Bean, Digital Production Manager at flexEngage.
Together, Movable Ink and flexEngage enable clients to showcase compelling visual content with personalized e-receipts that generate engagement at the peak of shopper excitement.
"It's more critical than ever before that marketers consider the whole customer journey—from product consideration to post-purchase flows—and how they leverage data to build compelling on-brand, customer experiences across every touchpoint. We're excited to partner with flexEngage to offer even more value for our retail clients by delivering scaled one-to-one personalized experiences that drive significant engagement and marketing performance," said Kyle Schroeder, Head of Global Partnerships at Movable Ink.
"The Vitamin Shoppe has been migrating away from paper toward e-receipt in recent years, and 2020 only accelerated this journey. To provide more value to our customers, we brought Flexengage and Movable Ink, both existing partners, together to personalize our digital receipts. Movable Ink makes valuable Healthy Awards information available to FlexEngage, who in turn prominently displays this to the customer at the top of the receipt," said Scott Devlin, VP of Applications at Vitamin Shoppe.
Movable Ink customers can visit the flexEngage listing in the Movable Ink Exchange to learn more about the integration. The Movable Ink Exchange is a collection of the most widely used and trusted marketing technologies, integrated directly into Movable Ink's platform. It enables marketers to quickly unlock the value of their existing technology investments to generate personalized content.
flexEngage delivers custom-made transactional communications that reduce churn for brand-driven retailers. We believe that customer loyalty begins the moment after purchase. Customers like Under Armour and GNC choose our white-glove service to turn their POS into a marketing machine, multiply the number of repeat purchases and extend their customer lifetime value. Learn more at http://www.flexEngage.com.
ABOUT MOVABLE INK
Customers don't experience data, they experience content. Movable Ink activates any data into real-time, personalized content in any customer engagement. Over 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 300 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. Learn more at movableink.com.
Brand Relations Manager, flexEngage