Tel Aviv, Israel, December 28, 2016 (Newswire.com) - Oktopost the leading B2B social media management platform, today announced that its partnering with the popular news aggregator Feedly to enhance content discovery and sharing with custom RSS feeds.
In the content-driven landscape, B2B marketers are responsible for producing large amounts of original, high-quality content for their audience. However, most marketers don’t have the resources to create enough content needed to engage, grow and nurture their prospects.
We are proud to announce the addition of Oktopost to our App center. With the addition of Oktopost, we are able to make the world of Feedly and RSS more accessible to B2B marketers, who understand the importance of content curation in the world of data-driven marketing.
Edwin Khodabakchian, Feedly CEO
To stay ahead of the content demand, marketers must supplement original content, with relevant curated articles and resources. Oktopost has integrated with Feedly to create the ultimate content curation tool.
By connecting Oktopost to their Feedly account, users can easily discover and share interesting and on-topic blogs and articles. This boosts social media visibility and engagement while tracking shared articles for clicks and conversions as part of the larger social media marketing strategy.
“With the powerful Feedly integration, Oktopost makes content curation fun and simple, allowing us to aggregate and share content from our favorite blogs and news sites," says Russell Rothstein, CEO at IT Central Station. “We can track engagements of curated content and use the data to improve our existing lead nurturing and scoring campaigns.”
“We are proud to announce the addition of Oktopost to our App center,” says Edwin Khodabakchian, Feedly CEO. “With the addition of Oktopost, we are able to make the world of Feedly and RSS more accessible to B2B marketers, who understand the importance of content curation in the world of data-driven marketing.”
To learn more about how Oktopost is revolutionizing content curation with Feedly and see how enterprises and B2B marketers can leverage the technology for a more intelligent marketing and social media strategy, we invite you to schedule a personal demonstration.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost customers use the platform for distributing large-scale content marketing campaigns through social media and effectively measuring its business value.