Elsys Launches Raksha SafeDrive - India's First Smart Road Safety Platform
Bangalore,karnataka , October 27, 2015 (Newswire.com) - Road accidents have been a global epidemic and a leading cause of injury, disability and untimely death across the world. It is estimated that by 2030, road accidents will be the 5thleading cause of deaths worldwide, killing more people than HIV/AIDS, tuberculosis, and malaria combined.
Unfortunately, India is among the nations with highest number of road fatalities. Our Prime Minister Sri. Narendra Modi recently shared that Indian roads witness 55 accidents every hour and one untimely death every 4 minutes. A third of all the people dying belong to the age group 15-25 years and it is estimated that road accidents are costing India 3% of its GDP.
Elsys Intelligent Devices Pvt. Ltd., an Indian startup has launched Raksha SafeDrive, a smart road safety platform enabled by the Electronics, Internet of Things (IoT), Telecommunications and Cloud Technologies. The platform involves SafeDrive - An innovative IoT Car gadget connected to RakshaNet - a network of emergency services.
How Raksha Safedrive works:
SafeDrive has automatic crash detection capabilities and will alert the command centre with the location and an initial assessment of the crash for effective management of emergency services. This standalone IoT device also works as smart panic button, capable of GPS tracking, reporting telemetrics and improving driving behaviour.
In case of an emergency, SafeDrive will open a communication channel, at the touch of a button between the people necessary to effectively manage the situation. This may include family, friends, first responders, ambulance, hospital, police, insurance provider and roadside assistance.
In India, traditional measures to make roads safer have largely been about making stringent rules and levying higher penalties. However, Elsys aspires to apply technology to make adoption of road safety & compliance ‘Cool’ and incentivize good driving behaviour.
Prasad Pillai, Co-founder, Elsys said, “We’ve spent the last two years indigenously designing and making SafeDrive cool, affordable and compatible with most cars running on Indian roads. We believe that ours is a true Make-In-India effort to address a global hard-pressing problem”.
RakshaSafeDrive has been launched as a technology campaign on KickStarter – the world’s most popular crowdfunding platform to bring creative projects to life.The campaign requires at least few hundred backers (pre-orders) to pilot the platform nationwide.
Jayanth Jagadeesh, Co-founder, Elsys said, “Internet & crowdfunding platforms have been successful globally in bringing out disruptive products and transforming the way of life. We hope that our campaign will spark mainstream discussions and bring together various stakeholders required to make our roads safer”.
RakshaSafeDrive has incorporated the best practices outlined in United Nations Resolution on 'Improving Global Road Safety’ (A/68/269) as well as Govt of India's proposed 'Road Transport & Safety Bill 2014'.
Elsys has been bootstrapped by the founders and is now seeking strategic investments and mentors to accelerate the building of nation-wide Smart Road Safety Platform.
· Kickstarter Campaign à https://goo.gl/AwKR74
· Media toolkit à https://goo.gl/2eKgrU
· Website à www.rakshasafedrive.com
· Facebook à www.facebook.com/RakshaNet
· Twitter à www.twitter.com/RakshaNet
About the founders
· Prasad Pillai – Co-Founder & CEO (@prasadpillai)
Prasad is the prime-mover and chief strategist at eLsys. His passion is in building technology solutions for common everyday problems. He is also a safety freak and during his home town visits after long gaps of being in US, he was able to make a striking contrast with driving scenario existing on Indian roads. He is now passionate about facilitating next-gen accident detection & analysis system in India.
· Jayanth Jagadeesh – Co-Founder & CMO (@_Jayanth)
Jayanth is an avid biker and an outdoor enthusiast. One of his memorable adventures was a 5,000 kms solo motorcycle road trip from Kashmir to Kanyakumari. His passion for the open highways includes the nuances of road-safety. He dreams of making roads safe enough for people to enjoy their journey instead of worrying too much about managing unforeseen exigencies.
Media Contact –
Jayanth Jagadeesh +91-9900146680, Co-Founder & CMO, Raksha SafeDrive
Ashish Srivastava +91-8105209851, Director, The Messengers PR