Edison Research to Present 'Podcasting's Next Frontier' Keynote, New Research at Podcast Movement
Podcasting's leading research company to explore keys to growth of the medium
SOMERVILLE, N.J., July 9, 2018 (Newswire.com) - Edison Research, the leading research company in digital audio, will be unveiling the results of a new study on Podcasting in a keynote address on July 24 at Podcast Movement in Philadelphia, PA. The keynote is entitled “Podcasting’s Next Frontier: 100 Million Listeners,” and will provide a research-based road map for the podcasting industry to grow audience and increase exposure to podcasts.
Edison has been researching Podcasting for over 13 years, and has produced the industry’s leading research reports, including The Infinite Dial (in partnership with Triton Digital) and the annual Podcast Consumer report. This year, Edison will provide Podcast Movement attendees with a look at the tens of millions of Americans who say they know what podcasting is, but haven’t (yet) become regular listeners to the medium. The presentation will include all new qualitative and quantitative research, along with some definitive action steps for attendees to start increasing their audience immediately.
“We are thrilled to once again be given the keynote stage at Podcast Movement, which has really become the premier event in the space,” said Tom Webster, Edison’s Senior Vice President. “It has been our great privilege to serve the podcast industry for the last 13 years, and we are committed to providing podcast producers with the highest quality information and insights to prepare them for the future.”
“Podcasting’s Next Frontier: 100 Million Listeners” will be delivered at 3:15 p.m. on July 24 at Podcast Movement in Philadelphia, and the underlying research will be released on July 25.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, NPR, Oracle, the U.S. International Broadcasting Bureau, Entercom, Pandora, Samsung, Siemens, Sony, St. Jude Children's Research Hospital, The Gates Foundation, Audible, and Univision. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, and NBC. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
Tom Webster, Senior Vice President
Source: Edison Researh