Customer Success Expert Denis Clifford, Former Heineken Global E-Business Manager, Joins Virto Commerce

Formerly of Heineken, Denis will draw on his extensive industry and global expertise to support Virto Commerce's customer-centric mission and help Virto's customers accelerate their digital transformation and build exceptional customer experiences.

Denis Clifford Joins Virto Commerce

Virto Commerce, a leading provider of B2B digital commerce solutions, appoints Denis Clifford as its new Chief Customer Officer. Considered an expert in building multinational commerce experiences, Denis brings more than 15 years of experience at the cutting edge of ecommerce. 

A contact center manager in earlier days, Denis has worked with some of the world's biggest beer brands, including Heineken, where he held a senior ecommerce role for more than 12 years. During the course of a brilliant career, Denis has successfully launched ecommerce platforms in 17 countries and worked with businesses in over 30 markets globally. With diverse industry experience in CPG, financial services, utilities, and pharmachem, Denis has helped multiple businesses drive digital adoption and establish digital transformation strategies. 

"Denis is the latest addition to Virto Commerce's growing roster of senior commerce tech experts being assembled to further its commercial growth and help customers achieve their digital goals," says Evgeny Grigul, the cofounder & VP of Virto Commerce. "With his extensive background in customer success and global leadership experience, we believe Denis will help Virto Commerce realize its bold ambition to become a customer- and partner-centric organization."

"I am excited to join Virto Commerce and help Virto's customers achieve their digital transformation goals," says Denis. "I passionately believe that digital transformation is really about overall transformation in the business and that, in many sectors, 'ecommerce' has just become 'commerce.' I look forward to working with Virto's team and advancing its powerful composable commerce solution and ecommerce platform."

Denis has helped deliver more than $2.2 billion in online revenue in the last two years and has managed large-scale customer contact operations in the FMCG, pharmachem, financial services, and utilities sectors. 

Denis lives in Cork, Ireland. You can reach out to him at

Virto Commerce, founded in 2011 by industry experts, is a leading provider of B2B digital commerce solutions. As a Microsoft Gold Partner, the company serves more than 100 companies worldwide and has offices in five countries, including the Americas and Europe. Virto Commerce's flagship product, the cloud-based ecommerce, open-source .NET platform, is the only B2B-first headless digital commerce solution specifically designed to adapt to ever-changing, complex scenarios common in the B2B market.

Source: Virto Commerce