Canon Design Group and Aquent Form Partnership to Advance Creative, Technical, and Marketing Support to Automotive Clients

Seventeen-year veteran auto industry creative studio Canon Design Group (CDG) and nationwide design and marketing talent recruiter Aquent team up to provide automotive partners digital transformation solutions.

CDG+A Logo

CDG and Aquent announced a partnership to enhance their design, marketing, and program management services to automotive industry clients. Longtime automotive creative partner CDG is expanding its reach by calling upon the technical capabilities of Aquent's integrated teams. The cost-effective new entity, CDG + Aquent, will boost client services by combining CDG's historical knowledge and established personal relationships within the auto industry with Aquent's broad talent pool in strategic categories including creative, digital design, marketing, data analytics, user experience, technology development, and program management.

"This partnership is a tremendous milestone for our company," enthuses CDG Principal and Creative Director Joe Canon. "Aquent's nationwide presence will expand our capabilities to support national marketing and sales programs. With automotive retail digital transformation plans in overdrive, it's the perfect time to utilize Aquent's expertise building teams skilled in analytics, business intelligence, data quality and security. We can't wait to show our clients what we can offer in today's competitive market."

Canon is not alone in his enthusiasm. "We are beyond excited to partner with CDG," says Aquent Vice President of Automotive Kelly Collins. "By joining forces, our companies can leverage our core competencies to benefit clients with best-of-class solutions in creative marketing, data science, program creation, and management."

Canon and Collins, along with Aquent Director of Client Enablement Automotive Matthew Feldman, are already working with clients to bring more to the table on upcoming projects. According to Collins, "It's a win-win for all partners."

About CDG
Canon Design Group (CDG) is a minority certified supplier, and a Toyota Approved Business Partner for over 17 years. We're a company of accomplished artists and producers who understand stories, processes and relationships. Our reputation for success attracts other talent and encourages a strong work ethic.

About Aquent
Aquent builds integrated teams with skilled individuals to support clients' digital, marketing, design, communications, UX, and Data Analytics initiatives. In addition, we leverage our nationwide recruiting prowess, operations, and delivery capabilities to provide experienced, seamless, scalable on-demand resources.

Media Contact CDG:
Joe Canon
Creative Director/Principal

Media Contact Aquent:
Matthew Feldman
Sr. Director, Client Enablement

Source: CDG


Categories: Automotive

Tags: Advertising and Design, Aquent, Aquent Studio, Automotive Creative Marketing, Data Analytics, Digital Marketing, Digital Transformation, In-House Design Studio, Minority Certified Supplier, Talent Recruiting, Toyota Dealerships, Toyota Motor North America, Toyota Motor Sales