Born to Sell Acquires Equestrian Site 20x60

Successful Tack and Apparel Site Sold for Dressage Dream

20x60 logo

​​Born To Sell, LLC, an investor in web site businesses, today announced it has acquired 20x60 (http://www.20x60.com), an equestrian products website. In conjunction with this, they announced a 3-day storewide sale.

Started in 2014, 20x60 offers a professionally curated selection of high quality, European halters, snaffles, double bridles, and other products for dressage riders. In addition, the site sells its own line of proprietary t-shirts designed for modern riders who have a sense of fun, including:

We're proud to have 20x60 as the exclusive US distributor for Netherlands-based Premiera, a leading European manufacturer of high-quality halters and bridles.

Kirsten Scanlin, COO

  • I Need 3 Coffees, 6 Horses, & Like 12 Million Dollars
  • Owning Lots Of Heels Only Wearing Riding Boots
  • All I Care About Is Cupcakes & Horses
  • Will Pick Horses Over You
  • Namaste On My Horse
  • My Squad Eats Hay

Founder of 20x60.com, Alexandria DeVries, says, "It has been amazing to meet and connect with riders across the globe. I loved creating the site, curating quality dressage products, and interacting with 20x60’s fabulous customers on social media, but I am ready to spend more time riding, competing, and perhaps even adding to the barn! Right now, I’m really focused on my young five-year-old Hanoverian gelding by Floriscount. I have high hopes for him and I look forward to developing our partnership and showing this season in Wellington, FL."

"We intend to keep Alex's vision for 20x60 intact. In fact, we've hired her as a consultant to maintain quality product selection and user experience going forward. We're going to keep much the same, but we also plan to introduce new products, offer a broader selection of styles and colors of existing products, expand the blog, and add an affiliate program where anyone can get paid to help promote 20x60," says Kirsten Scanlin, Born To Sell's COO. "And we're definitely proud to have 20x60 as the exclusive US distributor for Netherlands-based Premiera, a leading European manufacturer of high-quality halters and bridles."

3-Day Sale

In honor of Alex's achievement of creating a successful web site and then selling it to pursue her dressage goals, 20x60 is having a HOORAY FOR ALEX 3-DAY SALE. Everything in the store is 10% off until November 3, 2016. Use coupon code HOORAY when checking out.

Source: Born To Sell

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Categories: e-Commerce, Equestrian, Sports

Tags: bridle, competition, dressage, equestrian, halter, horse, horseback, rider, riding, t-shirts


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About Born To Sell

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Established in 2009, Born To Sell is a web site investment company headquartered in Las Vegas and privately funded. A few of its current investments include: http://www.20x60.com, http://www.borntosell.com, and http://www.thecollegeceo.com.

Born To Sell
8465 W Sahara, Suite 111-568
Las Vegas, NV 89117
United States