Batman v Superman: Turkish Airlines Curating a Product Placement
Marsha R. Levine, a pioneer and leader in the field of brand product placement in Hollywood, has successfully scored another aircraft placement with Turkish Airlines featured in Warner Bros. upcoming release of Batman v Superman.
Los Angeles, CA , March 21, 2016 (Newswire.com) - Marsha R. Levine, a pioneer and leader in product placement in Hollywood, has successfully scored another aircraft placement with Turkish Airlines featured in Warner Bros. upcoming release of Batman v Superman.
Marsha R. Levine, founder and CEO of A List Entertainment, Inc. a product placement agency, has landed another successful aircraft placement in Warner Bros. upcoming release of Batman v Superman: Dawn of Justice. This follows a long list of successful aerospace placements in Hollywood films for Levine, and marks the first product placement in a major motion picture for Turkish Airlines. The placement is expected to expand Turkish Airlines global reach into the U.S. market. https://youtu.be/8Q07qGwdqqw
Levine’s insight and skill in the art of product placement curation in Hollywood stems from her understanding of the filmmaker’s vision and matching a brand with a similar demographic and feel, bringing her clients some of the most successful placements in Hollywood history.
The airline, aware of Levine’s track record in Hollywood aircraft product placement contacted her in early 2013. Later that year, she received information about the film from WB and felt it would be a perfect fit. She encouraged the airline to participate, then structured and presented the airline’s LOI for the product placement offer to the studio. “I knew immediately a match with Turkish Airlines would be a match made in heaven,” says Levine. “It was such a fabulous partnership that could be forged between a soaring man and a soaring plane. I saw how the two could soar together.” Turkish Airlines is one of the largest tie-ins to date in the film industry. To learn more about the product placement industry and view Levine’s successful projects and services, visit AListEntertainment.com
Batman v Superman filmmaker Zack Snyder had much praise for Turkish Airlines representation in the film. “Once you enter a fantastical world like Batman v Superman and then you bring in a real world company like Turkish Airlines - you bring it in to set the world as real and that’s what I was inspired by as a filmmaker", says Snyder in a recent featurette about the film. The film is in theaters March 25. https://www.youtube.com/watch?v=fdlBny3K-Wg
The airline was featured in two Super Bowl ads for the film and the featurette in addition to its film placement and licensing, all stemming from the initial product placement. In appreciation of her work, Turkish Airlines wrote, "The services provided by Ms. Marsha are valuable."
Levine is a pioneer in the field of product placement. For more than 20 years, she has curated brand placements for some of the most well-known films in Hollywood including Duracell in WB's The Matrix, Dr Pepper in Spiderman 2 & 3, Dassault Falcon Jet in Warner Bros. The Client, The Pelican Brief, Sennheiser in The Departed, apparel in Universal’s Fast and Furious franchise and Bombardier Aerospace in Twilight Saga Breaking Dawn1. Her latest placement is Swiss Airlines in Sony’s upcoming Inferno, starring Tom Hanks, to be released late 2016.
About A List Entertainment, Inc. and Marsha R. Levine
Marsha R. Levine founded A List Entertainment, Inc. in 1990. A pioneer in aviation and brand product placement, Levine is one of the leaders in her field, speaks worldwide and is known for her historic placements. Levine is one of the founders of the Product Placement Association established in 1991. She was on the board for two terms, headed its ethics committee and was instrumental in establishing product placement guidelines and business practices.