At BrandZ Summit, Woz U-Backed Video Game Inventor Launches Patented eSport Marketing Platform With Top 100 Brands
25-Year-Old Discovers ONE Billion Square Feet of New Advertising Real Estate, FIVE Trillion Daily Impressions
NEW YORK & SCOTTSDALE, Ariz., May 1, 2018 (Newswire.com) - NEW YORK & SCOTTSDALE, Ariz., May 1, 2018 (Newswire) -
Tech Rest Media’s Harrison Ferber returned from Beijing after the global launch of Mouse Guard at the BrandZ Top 100 Most Valuable Chinese Brands summit. Tech Rest Media is a revolutionary eSports marketing platform supported by BrandZ, the world’s brand authority, and Woz U, Apple founder Steve “Woz” Wozniak's university.
Twenty-five year old Harrison Ferber, a life-long gamer and ergonomic expert, created the patented Tech Rest for the exploding video game industry. “Put simply, Tech Rest is added directly to the surface of any device to make it more comfortable and safer. Tech Rest utilizes a breakthrough cushioning technology, thin enough to fit between a laptop's closed screen, and even allows a user to trigger an Apple mouse’s touch applications. Tech Rest’s core technology can be applied to all laptops, Apple and PC mouses, video game controllers, and even on the neck of electric guitars. Tech Rest eases muscular strain, adds instant comfort and boosts gaming performance. Any artwork can be printed on a Tech Rest, whether for decorating or for brand building, plus its really soft" explained Ferber.
What Harrison has created for gamers is also a unique way to connect brands. Which is why we gave a BrandZ Mouse Guard to every participant at our BrandZ China launch event in Beijing - some 1,000 marketers and brand builders. When you think about it, we all interact with our mouse thousands of times a day. It makes sense to use this as a brand-building opportunity.
David Roth, CEO of The Store WPP EMEA and Asia adds “What Harrison has created for gamers is also a unique way to connect brands. Which is why we gave a BrandZ Mouse Guard to every participant at our BrandZ China launch event in Beijing - some 1,000 marketers and brand builders. When you think about it, we all interact with our mouse thousands of times a day. It makes sense to use this as a brand-building opportunity.”
This suite of Tech Rest Media marketing products can transform the devices of any company's customers into a hyper-effective off-screen brand-building opportunity. With 88 percent of our day spent in front of a screen, marketers are looking for creative solutions to connect with consumers. Instead of looking at the screen, they are looking next to it.
About Tech Rest Media
Harrison Ferber’s pioneering ergonomic research inspired the creation of Tech Rest, the world's first cushioned device skin. Tech Rest Media leverages the over one billion square feet of valuable advertising real estate that has been unlocked by Mouse Guard and Laptop Guard. Ferber has applied his ergonomic discoveries to a wide range of new products and devices that will follow Tech Rest in 2018. Sales support Ferber’s foundation, which provides equitable technology access to those in need. For more information, please visit www.TechRestMedia.com or visit our e-commerce site at www.upgrademymouse.com. Find the official Facebook page at https://www.facebook.com/TechRestOfficial.
About Woz U
Apple Computer co-founder Steve “Woz” Wozniak, known for changing the world with the invention of the personal computer, now wants to revolutionize how individuals are educated, trained and prepared for technology careers with Woz U. Woz U’s Education as a Service (EaaS) curriculum model is a new personalized approach to technology education designed to get students into the workforce faster and with less debt. Offering both online and campus-based programs, Woz U provides lifelong educational resources for students with all levels of experience. Learn more at www.woz-u.com.
Source: Tech Rest Media