Customer Success Stories
Empowering the Earned Media Advantage

Lansing Companies

Industry:

Real Estate

Customer Since:

2020

Website:

https://lansingcompanies.com/

Location:

San Diego, California

Why Newswire?

Targeted Distribution

Lansing Companies Gains Local & Trade Pickup Through Newswire

When it comes to land development in Southern California, Lansing Companies is the leading expert for builder-ready master communities, commercial property development, and renewable energy projects. The firm specializes in purchasing land and securing entitlements for builders.

Some of the entitlement projects that Lansing Companies has managed include the construction of single-family and multi-family homes, large-scale industrial facilities, and solar/renewable energy complexes. The firm primarily operates in California, but is also very active in Arizona, Nevada, and Wisconsin.

The challenge

Lansing Companies purchased Paradise Knolls, a former golf course in Jurupa Valley, California, and had begun the entitlement process for the construction of housing lots on the property. While they had already been leveraging their pre-existing connections with builders and other industry personnel to promote the project, the team was looking for a way to effectively target relevant media outlets.

The Results

Lansing Companies navigated to the Newswire platform, where they were able to successfully distribute their press release detailing the Paradise Knolls project. The distribution campaign brought attention to the story, which led to coverage in both local outlets and trade publications.

“Having the announcement distributed through Newswire was very helpful, as it promoted the strategic location of the project, and the high level of entitlements.”

Gregory Lansing,

President/CEO, Lansing Companies

Lansing Companies has more projects on the way, such as the development of Skyborne, a housing development project in Desert Hot Springs, California, as well as major industrial land entitlement projects in Southern California and the Reno, NV area. The Lansing team plans to continue to use Newswire’s services to target industry media in the future.

“I think it has been very effective for us. It has led to some publications picking up on certain stories, and we’ve gotten some follow-ups too. I think it’s been a good use of the resource overall.”

Gregory Lansing,

President/CEO, Lansing Companies

To learn more about Lansing Companies and their upcoming projects, head over to their official website by clicking here.

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