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The Ultimate Dealer Guide To Facebook Advertising: Sell More Cars Paperback – April 16, 2017

by Amir Razavi (Author)
3.9 3.9 out of 5 stars 13 ratings
See all formats and editions
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Become a Facebook Ads Master-And Sell More Cars

Growing your car dealership requires you to use all the tools at your disposal-and that includes digital advertising with Facebook. Dealerships overlook the Facebook Ads network at their own peril: It happens to be a peerlessly robust and valuable tool that, when wielded strategically, can help you to carefully target local buyers, establish a connection with them, and ultimately convert them into customers.

But what makes Facebook Ads such a good choice for dealerships? What really makes Facebook Ads a uniquely powerful platform is the advanced, data-driven audience targeting that it provides. Drawing on actual vehicle registration information, you can choose to display ads only to buyers in your geographic market who have the intention of buying a new vehicle. What is more, you can bid on Facebook ad displays that only require payment if a potential buyer clicks on your ad. In other words, there is really no risk of wasted money or wasted clicks.

Be Strategic About Facebook Ads

To get any kind of value out of Facebook Ads, you have to know how to use it effectively—and the sheer number of options available to Facebook advertisers means that, for as valuable as it can be, it is also a little complicated.

Our new book provides you with a road map—not just strategies, but thorough how-tos and tutorials that will tell you everything you need to know about using Facebook Ads to grow your dealership.
We have structured it as a beginner's guide, aimed specifically at auto dealership owners, managers, and marketing directors. And we've focused the book solely on the activities that add value to dealerships, helping you build your local visibility while also connecting with warm leads in your immediate area.

What You'll Learn
  • Develop your dealership's very own Facebook page, optimizing it so that it looks truly professional and appealing.
  • Create buyer personas, which can be invaluable to you as you seek to personalize your ad content and target them to specific buyers.
  • Create your very first Facebook ad, familiarizing yourself with Facebook Ads Manager while also composing effective ad copy.
  • Select the best images for use in your Facebook ads, ones that draw attention while also conforming to Facebook's stated guidelines.
  • Target your audience effectively, narrowing your ad displays so that they are only shown to local buyers who fit your desired demographics.
  • Build Custom Audiences, allowing you to show your ads to people already on your email contact list, or to buyers who have visited your dealership website.
  • Bid on Facebook Ads, maximizing your displays while also making effective use of your marketing budget.
  • Evaluate the different types of ads that Facebook offers, choosing the ones that make the most sense for your dealership and its goals.
  • Remarket, keeping in touch with buyers who have already seen your ads or visited your dealership website.
  • Optimize and troubleshoot your Facebook Ads campaign, ensuring that it it strategically flawless.
  • Employ the best principles of content marketing, educating and nurturing the leads you win through your dealership's Facebook activity.
Become a Facebook Ads Master Today
To get good at Facebook Ads, you'll need to learn your way around the platform—and that requires an experienced guide. This book was written by digital marketing experts who have devoted their careers to helping car dealerships prosper.

After reading it, you'll be able to create and implement a strategy that will transform your dealership into a true powerhouse, drawing new customers from Facebook and developing major local visibility.
Read more Read less
Previous page
  1. Print length
    128 pages
  2. Language
    English
  3. Publication date
    April 16, 2017
  4. Dimensions
    6 x 0.29 x 9 inches
  5. ISBN-10
    0692869018
  6. ISBN-13
    978-0692869017
  7. See all details
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The Amazon Book Review
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Product details

  • Publisher ‏ : ‎ Raz Publishing House (April 16, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 128 pages
  • ISBN-10 ‏ : ‎ 0692869018
  • ISBN-13 ‏ : ‎ 978-0692869017
  • Item Weight ‏ : ‎ 8.8 ounces
  • Dimensions ‏ : ‎ 6 x 0.29 x 9 inches
  • Customer Reviews:
    3.9 3.9 out of 5 stars 13 ratings

About the author

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Amir Razavi

Amir Razavi

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Full content visible, double tap to read brief content.

Amir Razavi is one of the foremost authorities in helping dealerships increase leads and therefore sales by combining traditional advertising with the latest and most effective digital media technologies. His marketing agency creates direct response and cross channel marketing campaigns that produce powerful results for his clients.

Amir holds a Masters degree from The University of Maryland.

Go Terps!

Customer reviews

3.9 out of 5 stars
3.9 out of 5
13 global ratings
A must read title that gives you everything you need!
5 Stars
A must read title that gives you everything you need!
Read the entire book and can attest to its legitimacy. I've been helping dealerships with marketing for 6 or 7 months now and tried the material in this book. Saw amazing results.I highly recommend this book to any marketing manager, GSM, GM, or any position under the sun in a Dealership to learn more about how to be successful in digital marketing
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Top reviews from the United States

Bana Kashani
5.0 out of 5 stars Very Informative
Reviewed in the United States on April 26, 2017
Verified Purchase
I ran across this book and thought I would give it a read. I am not even in the auto industry, I am a dentist, but this book was very helpful in getting my pages started for my businesses. I would recommend this to any business owner!
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Amazon Customer
5.0 out of 5 stars Great Book. Well thought out
Reviewed in the United States on April 28, 2017
Verified Purchase
easy to understand the steps. good reference guide
One person found this helpful
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Kimberli I
5.0 out of 5 stars Very informative!
Reviewed in the United States on July 27, 2023
Highly recommend this book! Very informative!
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Sami H.
5.0 out of 5 stars A must read title that gives you everything you need!
Reviewed in the United States on March 16, 2021
Read the entire book and can attest to its legitimacy. I've been helping dealerships with marketing for 6 or 7 months now and tried the material in this book. Saw amazing results.

I highly recommend this book to any marketing manager, GSM, GM, or any position under the sun in a Dealership to learn more about how to be successful in digital marketing
Customer image
Sami H.
5.0 out of 5 stars A must read title that gives you everything you need!
Reviewed in the United States on March 16, 2021
Read the entire book and can attest to its legitimacy. I've been helping dealerships with marketing for 6 or 7 months now and tried the material in this book. Saw amazing results.

I highly recommend this book to any marketing manager, GSM, GM, or any position under the sun in a Dealership to learn more about how to be successful in digital marketing
Images in this review
Customer image
Customer image
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Victor Vasquez
5.0 out of 5 stars Amazing find!
Reviewed in the United States on April 28, 2017
This book showed me the correct way to post ads on Facebook, I had been doing it wrong for years!

I learned how to target customers in my area and it's great that I can answer any questions potential customers have before they show up to my lot.
I recommend this book to anyone that is interested in learning how to correctly post ads and not just boost their dealership.

There is so much more to Facebook advertising than just posting a picture of a car on your page.
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Amazon Customer
5.0 out of 5 stars As dealers we think we know best about what to do for our dealerships and sometimes ...
Reviewed in the United States on April 19, 2017
As dealers we think we know best about what to do for our dealerships and sometimes we may not be able to keep up with all the changes. After reading this book of strategies to use on Facebook, I do this a lot more confidently.

This book is a stepbystep guide for being successful and staying successful when using Facebook ads for your dealership. Highly recommend it
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arash
5.0 out of 5 stars This is a great book and provides proper guidelines to help me where ...
Reviewed in the United States on April 18, 2017
This is a great book and provides proper guidelines to help me where and how to invest my marketing funds. Knowing how to sell and where to place my Ads that can be more effective than just jumping around. I highly recommend this book to anyone who is in the car business. Regardless of if you doing on your own or at a dealer, this book is a great guide.
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Ahlam J.
5.0 out of 5 stars This book was impressive. It taught me and my ...
Reviewed in the United States on April 21, 2017
This book was impressive. It taught me and my salesmen a lot about advertising on facebook. We realized we were doing so much wrong the first time around., after this we immediately saw increase in customers at our dealership. I hope the author comes out with more books about advertising on other sites
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